Sichuan Garment Industry: The "11Th Five-Year" Model Is Effective And Competitive.

The "11th Five-Year" period is the key period for building a well-off society in an all-round way. For the clothing industry in Sichuan, the meaning of 11th Five-Year is particularly special.

Few people will link the southwest interior with fashion. However, after five years of meticulous cultivation and creation, a sparkling southwest clothing capital has begun to take shape. The fashion industry in Sichuan is rising rapidly.

On the first two days of the 2010 annual meeting of the clothing industry association of Sichuan Province, the reporter interviewed Ms. Yang Shuqiong, Secretary General of Sichuan garment industry association.

Core competitiveness highlights

When asked about the development of Sichuan's clothing industry during the "11th Five-Year" period, Yang Shuqiong briefly summarized the four words of "stable and medium rise".

It can be said that the objective environment of Sichuan's clothing industry in the past five years has not been superior. The May 2008 Wenchuan earthquake has cast a shadow over the whole Sichuan's economic development. Then the global financial crisis erupted at the end of 2008 is even worse.

But in Yang Shuqiong's view, "danger" means "machine".

The state attaches great importance to post disaster reconstruction, and the aid from all over the country has brought new economic circumstances to Sichuan. The adjustment of the whole industry caused by the financial crisis has brought historic opportunities to the Sichuan garment industry at the start stage.

Yang Shuqiong frankly said: "before we ourselves do not know the characteristics of Sichuan clothing, but in the" 11th Five-Year plan ", we clearly put forward three leading industries: Children's wear, professional wear and casual wear.

We have already started late, and can no longer engage in industrial decentralization. Only relying on industrial clusters can speed up the development of the industry.

After five years of development, now we have basically reached the goal of the previous three goals, highlighting the core competitiveness of our garment industry in Sichuan.

It is understood that Sichuan's long Qiao town is awarded the title of "China's children's clothing town" by the China Textile Industry Association. It is also the only Chinese clothing industry characteristic town established by the state in the Midwest.

With the guidance of the association and the support of the local government, the jeans produced by the dragon bridge have become a "children's wear business card" which is sold all over the country.

Recently, the plan for the children's wear Industrial Park of dragon bridge has also been put on the agenda.

Some of the professional clothing manufacturers in Mianyang, Deyang and Chengdu have also upgraded to varying degrees. As an industrial city, Sichuan has high requirements for both the quantity and quality of their garments. For many years, the Sichuan Garment Association has also been relaxed about its occupation, whether it is production equipment, technology or scale, which can be regarded as the leading position in the whole country.

At the same time, many leisure wear enterprises concentrated in Pengzhou area are also advancing in the "11th Five-Year" period. With the further emergence of the industrial agglomeration effect, the leisure wear industry in Pengzhou will also have a leaping development in the future.

Yang Shuqiong also introduced to us: "during the '11th Five-Year' period, our garment industry in Sichuan can achieve such a great success, largely depending on the development mode of industrial clusters.

First launched in 2007 in Pengzhou, Chengdu Wan Guan garment industrial park project, with a total investment of about 3 billion yuan, based on high-end industry, Chengdu apparel industry has begun to show the "universal effect".

Not long after, the Huamao garment industrial park with a total investment of 30 billion also officially settled in Pengzhou, becoming an important engine for the development of Sichuan's fashion industry.

At the end of 2009, the foundation of Pengzhou Sheng Tai garment industrial park was held, and became the third largest garment industrial park in Chengdu after the completion of Wan Guan and Huamao.

In the past, there were some small clothing enterprises in Chengdu. Although the sales volume was large, they could not see where the enterprises were.

Because of the benefits of industrial agglomeration, the enthusiasm of enterprises to enter the park is also increasing.

This increasingly standardized layout of enterprises enables the strength of the whole industry to unite and accumulate sand and become a tower. It also makes our Sichuan garment industry gradually form a combat fleet.

Gradient to undertake coastal industrial pfer

At present, China's clothing industry is gradually shifting from the southeast coast to the western region, and has begun the "Southwest flight" of the garment industry. The policy environment of the state's macroeconomic regulation and control of the industrial economy has created a rare historical opportunity for the development of the garment industry in the southwest.

Faced with this opportunity, Yang Shuqiong is very objective and calm: "first of all, we must see that this shift will undoubtedly inject new vitality into our clothing in Sichuan. After all, in many aspects such as ideas and modes, the garment industry in the southeast coast is far away and faster than we are. We need them to replenish and supply.

But it is not to copy and shift, but to create a hierarchical environment to undertake industrial pfer.

We can build some pfer platforms, such as order pfer, some enterprises in the East may have more orders than they can finish. We can undertake orders for processing. Human resources pfer is obvious. Before that, Sichuan was a large province of workers exporting. Now a large number of garment workers and managers began to return. Capital pfer, some garment enterprises have pferred their headquarters from the east to Sichuan, and some production bases are located in the West. Technology pfer, whether big brands to our factories or the return of some mature workers, will send us some advanced technology.

Obviously, this is the pfer of a whole industrial chain. We must prepare the supporting environment of the industrial chain, and integrate the original industrial resources of Sichuan with the pfer.

If we only do a simple "addition", it will be easy to squeeze into the living space of the original small and medium-sized garment enterprises in Sichuan. Now the profits of the small and medium-sized enterprises have been getting thinner and thinner. After the big enterprises come in, how to do these small and medium-sized enterprises, for us, this is also a very big topic.

We should guide small and medium-sized enterprises, renew their ideas, enhance their competitiveness, pform their development methods, and strive to achieve their better development under the impetus of large enterprises.

{page_break}

Opportunities and challenges coexist

In addition to the excellent opportunity of industrial pfer, there are still many favorable conditions for Sichuan clothing.

"First, post disaster reconstruction has not yet ended. Sichuan's economic stamina is still enough. Second, on the 10th anniversary day of the western development, the central government has put forward the" new ten year development of the western region ". We will treasure the opportunities for the next ten years. Third, the total population of Sichuan is 89 million, and the consumer market is very active. This is also a powerful rear guarantee for our Sichuan clothing. Fourth, Chengdu is building the" modern world garden city ", and fashion will make the city better.

Yang Shuqiong said.

The annual meeting will be held soon. The "12th Five-Year plan" is exactly what Yang Shuqiong thought in his mind: "next, we will focus on brand building. During the '12th Five-Year" period, we will set up and train a number of leading enterprises and leaders, and launch influential product brands and corporate brands. Only in this way can we make the big brand of Sichuan clothing go all over the country and go global.

Secondly, in the process of undertaking industrial pfer, we will highlight innovation and quality and strive to improve the quality of the whole industry.

Finally, we also hope that the government can pay more attention to our industry. As the garment industry changes from the processing industry to the creative industry, the social status of the industry needs to be improved, so as to enhance the social awareness of the workers in the industry, so that they can enjoy a sense of honor and see the future of the industry, attracting and retaining more talents for the garment industry.

Digital "11th Five-Year"

In 2010, Sichuan's clothing industry grew strongly, an increase of 55.36% over the same period in 2009. The output growth rate exceeded the national average growth rate by 36.65 percentage points. In the 12 provinces and cities in the western region, Sichuan's clothing output increased by second.

In 2010 1-8, the loss of Enterprises above Designated Size in Sichuan was 10.23%, lower than the national average of 8 percentage points, while sales profit margin, sales revenue growth, output value growth and profit growth rate were much higher than the national average level.

Sales revenue increased by 46.49%, exceeding the national average growth rate by 24 percentage points, and the profit growth rate was 73.28%, which surpassed the national average growth rate by nearly 42 percentage points.

In the first three quarters of 2010, the total export volume of clothing in Sichuan amounted to US $1 billion 556 million, ranking eleventh in the country, an increase of 0.65 percentage points over the previous year.

Export volume and export volume increased by 95.4% and 54.86% respectively over the same period last year.