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Li Ning LNG&Nbsp; X&Nbsp; Adventure Creative Night

2010/12/9 9:36:00 930

Li Ning'S Adventure Creativity


well-known Sports brand Trend of Li Ning Branch LNG Recently, United adFund held the Designed To Be Rocked event on December 3.


Prior to this event, the two parties had already announced relevant products such as dolls. It is believed that through the cooperation with adFund, more young people who love fashion can know LNG.


On December 3, 2010, "Designed To Be Rocked—— Li Ning LNG X adFuture Creative Night was held in Beijing Shang8 Art Activity Center. On this occasion, Li Ning LNG and adVenture cross-border cooperation products LI-NING LNG X adFuture special edition LNG Eternity shoes were officially released. "Designed To Be Rocked - Li Ning LNG X adFuture Creative Night" not only enables visitors to experience the creative design of "re creation" jointly by Hong Kong designer doll brand adFund and Li Ning LNG, a sub brand of Li Ning Fashion, but also allows them to experience the creative design pleasure of designers through a series of on-site interactions.


The LI-NING LNG X adFuture special edition LNG Eternity shoes launched by Li Ning LNG this time reflect a lot of creativity in design, and also continue the concept of openness and fun that adFuture has always adhered to as a fashion platform. The "Made to be worthy, Designed to be worked" proposed by the designer is exactly the expression of the highest realm of design - design can be "played" freely, but back to the carrier that makes the design appear, the practicality of shoes is also the embodiment of design value. At the same time, each pair of the limited edition shoes launched this time will be accompanied by a YOKA doll with the same style as the shoes. With the shoes, consumers can kill two birds with one stone and enjoy the "re creation" charm after the integration of the two brands at one time.


On December 3, the "Designed To Be Rocked - Li Ning LNG X adFuture Creative Night" was a hot atmosphere. Many trendsetters in the capital gathered here to enjoy the products of this cross-border cooperation at a close distance in the rhythm of the famous DJ iLoop. More fashion trendsetter DJ Yang Fan personally acted as the MC of the event, closely interacting with the adFund manager Eddi and the audience, bringing the atmosphere of the scene into waves of enthusiasm. In addition, the huge YOKA above the main stage constantly changes its expressions and images, and the visual effect is shocking. In such a highly designed space, the audience participated in the creative production of "light and shadow graffiti" and "screen printing" one by one. Among them, all kinds of imaginative ideas in the "light and shadow graffiti" area were captured by the on-site photographer, creating beautiful images against the background of LNG Eternity shoes composed of LED lights; "Screen printing" allows the audience to enjoy the fun of printing shoe bags and make their own fashion items. All the audience on the spot can update their microblog on the spot through their mobile phones, and the mysterious awards on the spot will be announced one by one. It can be said that Li Ning LNG and adVenture jointly presented a grand event of "HIGH turning the capital" in winter at the end of 2010.

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