Take Stock Of Beijing'S Five Largest Tail Market &Nbsp; Winter Wear Price Without Discount.

This winter

According to the reporter, the market of various forms of tail goods has really met the needs of the market, and ordinary people have been able to easily find cheap and good products.

Tian LAN tail cargo Liuliqiao store flagship flagship

In fact, the word "tail cargo" has long been popular in the south. The production of tail cargo can be roughly divided into three categories: one is the tail goods produced because of the surplus of raw materials; the two is that the manufacturers are over the number of orders in production; there is basically no difference in quality; three is the tail cargo caused by goods being returned, and this product may be defective.

The slogan of "big brand and small price" has been filled with every corner of Beijing flagship store in Liuliqiao. Although the flagship store has not yet been "full moon", it has already filled with joy.

The first floor is mainly foreign trade products. The reporter got a ELLE Knitted Blouse, the original price is 1188 yuan, and here only 380 yuan.

According to Xiao Lan manager of Liuliqiao store, there are 118 stalls on the ground floor. The price is basically 1 yuan to 80 percent off.

With the escalator on the first floor, men's shoes and women's shoes come into view in the bright light.

Some huge discount information is very striking: the figures from 55 yuan and 80 yuan can be seen everywhere.

"There are 52 counters on the first floor. They are exclusive shops, mainly in women's shoes and men's shoes, whether they are leather shoes or boots, and all kinds of shoes are available. The price is absolutely reasonable."

Manager Xiao admitted that Tian Lan's tail cargo is very strict in monitoring prices, and it is absolutely not allowed to increase the price of the brand privately: "the goods that consumers see is basically the wholesale price given by manufacturers, and some commodities are even lower than the wholesale price; but when to make a slight adjustment is not yet decided."

The layout of the two floor is more popular, and the breed is also the largest in four floors. Men's casual shoes, tourist shoes, and shoes shops which are rare in Beijing.

The most popular ones are three floors, mainly sportswear and outdoor clothing. Since the beginning of business, cold clothing and cotton clothes are especially popular. Consumers seem to prefer functional outdoor equipment.

On the three floor, although there are only 24 brand stores, the single shop area is much larger than the other floors, so the decoration and display in the shop are also fully displayed.

Recent activities: there are heartfelt discount information everywhere. "New 20 percent off", "2 folded" and "Bosteng 190 yuan / piece", and different tail cargo information, are all the core points.

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There is no shortage of passenger traffic in Muxiyuan's tail cargo market.

Muxiyuan, which is a well - known business district, is going to be crowded at all times; Wednesday afternoon is no exception.

Muxiyuan tail cargo market is located in the southwest corner of Muxiyuan bridge. The reporter came to the ground floor. This is the shoe city of the tail cargo market. According to the relevant personage of the market, the biggest advantage here is the geographical location, and there is no shortage of passenger flow.

Of course, there is never a lack of low prices.

Do not belittle the Muxiyuan store, although it only occupies the two floor of Fang Shi trade city. The three floor clothing and the first floor shoes (four level sports outdoor shop) are being built, and will soon open, and will become the largest outdoor sports and leisure city in Dahongmen. This year's sales increase is 60%.

Recent activities: at the beginning of the year, a special calendar was issued in the store, and there was a discount every month. In December, it was a 10 yuan coupon. The ten yuan coupon might be insignificant in the shopping mall, but it was used in the "cheap home" store, but it accounted for a lot of "cheap".

Old city shoes city to enjoy a discount card

The ancient city shoes city is located near the new five-star market of No. 14 ancient town south road, Shijingshan District. It has special facilities, Tiansheng wholesale market, vegetable market, and ancient city cinema.

There are many residents in the surrounding area of the ancient city, which provide convenient conditions for community purchase.

The business area of the ancient city of shoes and shoes is 5000 square meters, with two or three floors on the floor, and the main business of the shopping center is to operate the brand tail goods shoes. The two tier is the men's shoes, women's shoes and sports shoes. The brand discount shoes with the price of 100 yuan are the main ones; the three level is the clothing area and the men's clothing is the main one.

Recent activities: the recent activities of the ancient city of tail goods and shoes city are quite attractive. Customers holding Huimin card can enjoy a 5% off discount on buying special items.

Dazhong temple, outlets, discount stores

The Great Bell Temple is located at the west gate of the Great Bell Temple, 100 meters west. In May this year, it was pformed from the old tailing shop to the outlets. It continued the tail style while paying attention to the brand discount. The first and the three floors of the shopping mall also had the shadow of the tail cargo market. However, the two floor gathered many famous products, and this year there are well-known brands such as Nike, Lining, Semir, malait and so on.

According to the manager of the store, because the location is located in the North Third Ring Road, consumers have a higher pursuit of the brand. Many people want to buy both branded goods and discounts.

Therefore, the Great Bell Temple, which combines the characteristics of the tail cargo and the outlets, meets the requirements, especially the sports brand is quite complete, and the new shop is ten percent off.

Mr. Luo said sales increased to 51% in May than in the same period last year.

Recent activities: you can get a membership card when you buy a full 300 yuan, and other promotional activities will be available at the end of the year.

Why can the brand in the tail market be cheaper?

In Liuliqiao flagship store of Tian LAN tail cargo, red dragonfly, Montagut, kappa, double star, Semir, Bosteng, PEAK, French old man and so on are well-known everywhere. The brand of Red Dragonfly Brown cowhide is only 260 yuan, the pair of double star canvas shoes is 35 yuan a pair, Semir's new down jacket 50 percent off, Bosideng down clothing 190 yuan, and Lining's new cotton suit and down coat 20 percent off......

"Kappa clothing 2 fold, cotton clothing, down jacket, jacket and other new products 20 percent off."

The clerk has a jacket on his finger. "One of them is like this dress. It has been sold out, and it is estimated that there are few."

Many tail goods stores are very affordable winter clothing, the average price range of down garments: 300 yuan to 400 yuan / piece; cotton clothes: 170 yuan.

Perhaps you will ask, how did the big cards on the market fall? The clothes in the shopping mall also have new and old styles. How can they not be so cheap? Many large brands are willing to "marry" the tail market, and the value of the tail goods store is to take the quantity and digest the inventory.

For example, the price increase rate of sky blue Liuliqiao tail goods market is only 1.33, and the increase rate of some shopping malls should be 3 or 4. The disparity in price can be seen from here.

For the manufacturers, the tail cargo has eliminated the property management fees and advertising expenses, which is undoubtedly the key point to reduce the cost. Therefore, the manufacturers also try their best to make concessions on the price.

It is no exaggeration to say that even if it is the tail cargo, the staff should check the quality of each product, and strictly prohibit the brand entry which is not consistent with the description of the product and bad reputation.

In terms of services, large shopping malls as examples, whether consumers are most concerned about the issue of replacement or repair, are carried out in accordance with state regulations, eliminating the worries of customers.