Home >

Shoe Company Li Fung Bought $121 Million For Distribution Fashion Brand Oxford&Nbsp; Apparel

2010/11/24 10:12:00 67

Footwear Enterprise Li Feng Fashion

November 24th, according to Hongkong media reports.

Lifeng

To buy and produce fashions in the US for us $121 million (about HK $943 million).

brand

Oxford Apparel is expected to be completed by the end of this year or before.


According to Hongkong reports, after selfish interest and distribution, Li Feng (00494) made a further takeover and bought us Oxford Apparel of 121 million dollars (about HK $943 million), which is expected to be completed by the end of this year or before.

At the same time, the company launched the first and foreign countries.

Star

Jennifer Lopez and Marc Anthony cooperation brand.


Foreign stars push new brands


Oxford Apparel mainly produces brand and private brand products, including men's dress shirts, suits, sportswear, casual pants, jackets, sweaters, jeans, swimsuits and Western Denim Wear, and is distributed across the United States, including department stores, large chain stores and online stores.

Li Feng expects us men's clothing platform to inject new impetus into the company's business.


On the other side, the company will launch cooperation with foreign stars JenniferLopez and MarcAnthony.

fashion

The brand is sold in Kohl 's store. This series is the first to promote men's and women's costumes and accessories, and then extended to household products.

Le Yumin, President of Li Feng, said that the move could expand relations with customers and retailers and develop a design led business at the same time.


In fact, Li Feng has made frequent acquisitions in recent years, such as the acquisition of JimlarCorporation and its distributors in the US in August, as well as the acquisition of Export Trading Company.


Frequent purchase and sign purchase agreement


At the same time, Li Feng also actively signed a procurement agreement with international enterprises. Last month, he reached the first purchase agreement with Lining (02331) and became the purchasing agent of Lining's brand in the international and mainland markets, and also made a large purchase agreement with WAL-MART.

  • Related reading

Shoe Enterprise Hengda Carries Out "Green" Management Mode &Nbsp, And Implements Low-Carbon Responsibility.

Shoe Express
|
2010/11/24 9:41:00
90

Bejia Shoes Leads The Domestic High-End Home Slippers Brand

Shoe Express
|
2010/11/23 15:10:00
283

Voight, The Shoe Maker, Runs The 2010 Danzhou International Marathon To Lay The Foundation For The Internationalization Of The Brand.

Shoe Express
|
2010/11/23 14:26:00
73

沃特被评为“2010年中国100最具价值体育品牌”

Shoe Express
|
2010/11/23 13:01:00
59

Brand Shoe Companies Kangnai Compete With World Famous Brands

Shoe Express
|
2010/11/23 11:48:00
61
Read the next article

Compliments Need Not Be Addressed In Front Of Me.

When you want to be close, you may want to praise yourself in front of yourself, saying, "how wonderful you are!" but because it is praised by everyone, it is not ideal. ·