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The Origin Label Of Han Style Clothing Is Missing &Nbsp, Occupying Most Of The Low End Market.

2010/11/5 11:51:00 51

Han Style Clothing Low End Market

  

Han style clothing

After many years of silence, it grew wildly in a grassy manner, unconsciously occupied.

domestic market

Quite a share, however, the overall brand is missing.


Continue to check or not to check, let Hanzheng Street second industrial and commercial institute director Huang Binfeng some entanglements.


Last month, Hanzheng Street entered the most popular month for women's wear.

But in the same month, the second Hanzheng Street industrial and commercial center has continuously investigated 6 women's clothing merchants in Hanzheng Street Central Mall.


The 6 merchants were investigated for only one reason: false or non-standard origin, and the origin of the virtual products was mostly Guangzhou, Shanghai, Shenzhen, Hangzhou and so on.


Monthly output of 50 million, occupy most of the low-end market.


1 on the morning of 8 o'clock, Hanzheng Street.

Central Mall

It's already crowded inside.


At the door of a family businessman, a pile of clothes was placed in a neat height, with all kinds of down garments, jackets, trousers and so on.

The bags of clothes are directly placed on the small car and sent to the logistics company to be sent to all parts of the country.


Huang Binfeng said that from September and October, it was so busy every day.

"Are these clothes purchased from abroad or produced by themselves?" I asked a business owner.


The boss looked at his clothes, without raising his head. He said, "we all have factories, and clothes are made by ourselves."


The so-called "self produced" clothing is marked with "Jazz Valentino" brand, and the origin is "Shenzhen jazz Valentino Limited".

After verification, the origin is false.


Subsequently, the author looked at seven or eight shop signs in turn, and the producing areas were mostly Hangzhou, Guangzhou and other places, and two did not produce places.


According to the law, the production of clothing must be marked with real factory name, factory site and other information.


Zhou Yong, vice president of Hubei clothing trade association, is also one of the thousands of bosses in Hanzheng Street.

He has worked hard in the market for nearly ten years, and he knows all about it.


Zhou Yong introduced that shops in Hanzheng Street mainly produce and sell their own products. Besides the Central Mall, there are also old three towns and central markets. The total number of merchants is around 5000.

Generally speaking, there is a factory with more than 50 workers behind each store.

Such factories produce 10 thousand pieces of clothing a month, with a high average of twenty thousand.

Conservatively estimated that more than 50 million Han Chinese women's clothing sold in Hanzheng Street each month.


Zhou Yong, who has just returned from the inspection market in Henan, said that from the Wuhan to the north, the clothing wholesale market of Henan, Shandong, Beijing, Heilongjiang and other places accounted for more than half of Han made clothing, and some market share even reached 70%.

Moreover, the greater the share of the north, the greater the market for rural areas.

In Hunan and South market, the occupancy rate is over 30%.


Scattered chopsticks are forced to mark "field production".


Since the 80s of last century, Han style clothing has flourishing, and a number of well-known women's clothing brands have emerged, such as "Taihe", "Le Mei" and "red man".


After 2000, the brand of Han style clothing was no longer brilliant.

"But some small clothing shops are still developing very fast," Zhou Yong said. This kind of "shop before shop" mode has been widely rooted in the streets and corners of Hanzheng Street.


Due to the potential danger of fire, in 2006, Wuhan forced the relocation of thousands of small garment factories that eat, live and produce "three in one" from Hanzheng Street.


These outgoing garment factories are now mainly distributed in Changfeng Township, Jiangqiao District Shiqiao village, Hanyang District mill mountain village, Huangpi District Panlong city and so on.


Zhou Yong said that after the financial crisis, the clothing trade of the coastal areas was affected, and there was little difference between working in Wuhan and on the coast.

In the past two years, many sewing workers in Qianjiang, Hanchuan and other places in Wuhan have returned to the capital and have opened up small workshops and become bosses when they have funds and technology.

The scale of Han made clothing is increasing. However, as a chopsticks scattered across the land, it is difficult to form the overall strength and have the right to speak in the market.

On the 2 day, reporters in Hanyang's Mill Village saw that every row of houses was filled with clothes making machines and clothing processing.

The 43 year old Korean boss moved here from Hanzheng Street 4 years ago.

He said that these two days have been working hard, and the down coats are mainly exported to Heilongjiang and Henan.


When it comes to why we do not play "Wuhan" in the producing area, the owner of Han said that both the producer and the manufacturer are business secrets.

"Why? Our clothing factories in this area sell wholesale models randomly.

Specifically, in the wholesale market renting a shop, customers pick up the goods at the door and look at the sample. After talking, the customers directly request to be the local municipal agent, and then cash in cash.


In this way, if the goods are directly marked with the manufacturer, address and telephone, the wholesalers or retailers at the county level will be able to get the goods directly from the wholesalers at the municipal level.

City wholesalers, of course, do not want to. They will not ask the manufacturers to indicate the requirement of genuine origin.


Why does the place of origin label Guangzhou and Zhejiang? The owners of many small garment factories say that the clothing of these places is highly acceptable to consumers, while Wuhan is considered to be the place where the goods are produced.

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