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2010 Selected &Nbsp For Textile And Garment Industry; Lining Was Selected As Top 100.

2010/9/8 18:51:00 91

China 2010 Textile And Apparel

first

Textile net

Strong support of the "new China power -2010 textile and apparel industry ten major awards" after a month of intense voting competition, in August 23rd produced three awards (personages, cutting-edge brand, excellent network business) 100 strong.

This shortlist "

Brand new

The top 100 is Lining.

(voting support)


Brand introduction:


In 1990,

Lining

Ltd. started in Sanshui, Guangdong.

At the very beginning of its founding, it cooperated with the Chinese Olympic Committee to promote the development of sports in China through sporting goods business, and spared no effort to sponsor various sports events.

In 1995, Li Ning Co became the leader of China's sporting goods industry.

In 2005, Li Ning Co continued to maintain its leading position in the industry, with sales reaching a record high and heading towards the goal of world-class brands.

It is the original intention of Li Ning Co to promote "sports in China and make sport change our lives".

The Li Ning Co has never given up any efforts to achieve this mission.

Starting from the 1990 China sports delegation supporting the Beijing Asian Games, Li Ning Co has invested heavily in sports and has created tens of thousands of job opportunities.

The unique corporate culture is a baton for every part of the Li Ning Co to work closely together and make every effort to move forward, so that all suppliers, distributors and service providers will become partners, so that all employees can work together.

Lining believed that man has unlimited potential.

Sports make people more confident, dare to show, constantly tap their potential and surpass themselves. We have this brand view and consistently put it into practice.


The organizing committee commented:


As a representative of sportswear enterprises, Li Ning Co Ltd has made impressive achievements.

In the first half of this year, Lining won the second place in the Chinese market with 11.2% growth.


Recently, Lining changed the slogan and LOGO to launch the marketing strategy of "post-90s Lining", which has surprised many people. Although the new standard and the new slogan are still hard to accept by many people, this kind of youth to cater for the post-90s and the hope of becoming more internationalized is not in conflict in the long run.

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