Footwear Industry Ushered In The "Start School Economy" Small Climax

Near the beginning of the term, the "school economy" characterized by student demand has been heating up recently. The stationery market is ushering in the golden period before the beginning of the term.

A few days ago, reporters visited various shopping malls and found that the consumption of students made some consumer goods market smile.

The reporter then asked Mr. Lin, director of the shoe net operation center, who said, "in the last two weeks, our sales volume has increased at least two times.

Students and parents have to prepare new daily necessities when school starts.

Shoes are one of the necessities, and also become fast moving consumer goods.

Compared with before, the sales promotion method that we launched has also brought substantial benefits to students.

It can be seen from the process of the student group's fiery purchase that the promotional strategy launched by the shoe net has a large part of the price advantage, and the advantage of the price is to give profits to the consumers in the field of expansion, so as to promote the sales of the products, so as to quickly narrow the distance from the consumers and create opportunities for market pactions.

Indeed, in a highly competitive market, if shoe companies want to be unique, attracting consumers' eyes in a short time, triggering the desire of consumers and creating maximum sales performance, it is a good way to choose promotions. The main performance is: no discount, gift giving, or cash sales promotion.

Promotion can highlight the characteristics of products, give full play to the price advantage, stimulate or create the potential demand and derived demand of consumers, thus resulting in buying behavior.

However, many shoe companies follow suit in disguised price cuts, which makes customers question the gold content of brand value.

This is far from the goal of brand creation, which is also a difficult problem facing the promotion of footwear industry.

The market is changing, the shoe enterprises should take the time to assess the situation, and the sales promotion means must follow the endless stream. At the right time and place, we should do the appropriate sales promotion tools, let the customers happy to buy, and frequently go back. Then the shoe market will naturally succeed more than half.