Burberry Brand Fashion Diversified Development Into Music Field

British luxury Clothing brand Burberry, already has the prestige of the rock band and the music star, such as BryanFerry, Coco Sumner and One Night Only. Last month, they stepped forward and launched BurberryAcoustic (Burberry hearing) activities. This is an activity to excavate talents, and also a recording brand, which aims to support cutting-edge music talents.

Live.burberry.com will be able to watch the show (all dressed in Burberry and personally selected by the creative director ChristopherBailey). The performers include singer songwriter Misty Miller and North London guitar band Ramona.

Burberry is only one of the brands that break through traditional music and fashion cooperation. Pop music stars Madonna and Beyonce have filmed advertisements for some brands. More and more brands are organizing live music activities, working with music festivals, building their own recording equipment, and introducing interactive music forms to attract young and fashionable consumers.

Britain Life style The music activities of brand JackWills have been supported by students; their recording brand JWUnsigned allows fans to upload their own music and comment on each other. The brand regularly performs live performances at the flagship store in London, as well as online radio stations.

The company's chief executive, PeterWilliams, said: "music is part of JackWills. Our core consumer is a 18-21 year old college student. They are interested in what they are interested in, and music is their main concern. They direct the direction of the brand. The number of registered JackWills social networks has reached 180 thousand, and music and social media have played a role.

The cooperation between Gucci sneakers and DJMarkRonson is also one of the cases. MarkRonson designed a limited edition series of shoes for Gucci last year. In addition, they also launched a iPhone (mobile Internet) application software, including Ronson songs, users can also make and share their own music. When the software was launched last year, about 600000 people downloaded.

And Prada, took over this month. Jazz music The club, Joe 'sPub of New York, has launched the 50s swing glasses inspired by "swing" music, featuring songs from her album by NinaHagen.