Clothing Store Must Be Seen: Basic Knowledge Of Display

If clothes are compared to dishes, then the display will be presented to the customers after the careful deployment of the master Chen, which is a feast for the audience, not only with fashionable colors, but also popular flavors.

What is the display?

Many people think that

In addition to having solid foundation knowledge, an excellent Chen Li also has some research on brand style, customer purchase psychology and product sales.

In recent years, the marketing community in China also referred to the display of stores as "visual marketing", which shows the status of display in marketing.

Two, what does the display bring to us?

I remember one time, we conducted a display training for a group of 40 senior shop managers in an enterprise. Before training, we first divided the store managers into three teams: red, yellow and blue. We raised such a question. Besides clothes, what customers want? Three teams of players after long time thinking and discussion, wrote some answers on paper.

A, red team: atmosphere, friendship, kindness, fashion, superiority and good feeling.

B, Huang team: good environment, friendship, popular information, respected feeling and life experience.

C, blue team: good shopping environment, smile, fashion feelings, excellent service, value for money.

These store managers have at least three years of terminal management experience, and they still have a good understanding of customers.

Therefore, we believe that this answer is basically true to reflect some of the psychological feelings of customers.

Here we can find three answers: customers need not only to buy clothes, but also to experience the spiritual experience of "respect, desire and smile" between people and people. They also need to get the experience of "good environment, fashion information, atmosphere" and other visual and auditory experiences, which accounts for no less than the clothing itself.

Italy's famous clothing

Please note this sentence: "every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere."

That is to say, Armani's clothing is sold in the specific environment of Armani stores, specific lighting, display methods and salesmen's services. Under such a specific brand culture atmosphere, is it conceived that if Armani's clothing is sold in a disorderly low-grade wholesale market, can it also sell the price of the exclusive store? Therefore, in this sense, the way of display and clothing are equally valuable, and display can promote sales and create value.

Since its entry into the mainland in 1992, the famous casual wear brand Giordano has been spared no effort to promote its display at the terminal.

Giordano sees the role of display in this way: the merchandising function of goods display is more powerful than any other media, and the first impression that goods give consumers is a lasting impression.

Visual merchandising is based on the front line of sales. It is a silent salesman.