"Children'S Life Hall" Is Permeated In Quanzhou Children'S Products Industry.

July 20th, Children's shoes The collective force of the brand has become a beautiful landscape in the shoe industry of 2009, which was dragged down by the global financial crisis and the backlog of channel inventory. Nevertheless, it is still necessary for children's shoes to stand out in the shoe industry brand. After all, the brand of children's shoes is in the wholesale sales stage at present. brand The promotion of popularity, reputation and loyalty can not be achieved overnight.

The cartoon Carnival explores the thorny road. When many people are watching this mode, a new terminal marketing mode of children's products industry arises at the historic moment -- Life hall 。

Recently, at the new conference of Bumblebee children's products Co., Ltd., as the latecomer of Jinjiang children's shoes, the conference of wasps was not concerned by the industry. Surprisingly, in this low attention conference, Hornets launched their own "children's living hall", which was introduced into other children's products such as life hall, children's wear, toys, stationery and so on.

Coincidentally, at the beginning of spring, many two or three line cities in China, like flowers blooming overnight, increased dozens of children's living rooms.

Foot friends create small and medium sized businesses Children's living museum

This year, foot friends will focus on the two or three line cities to increase small and medium-sized children's living rooms. These shops are closer to the living area, with a moderate area, but they are definitely the priority choices for mass consumer shopping and have a strong profit margin.

"If 2009 is the leap year of foot friend's brand, then 2010 will be a qualitative change year for friends. This year, the foot friend store system will get a qualitative leap. It is estimated that the number of children's living rooms will increase to 600. It will become one of the strongest brands in China's children's shoes industry. Yang Jingping, general manager of Fujian foot friend sporting goods company, said.

Last year, the growth rate of China's children's products industry was limited by the macroeconomic impact. However, several leading enterprises in the domestic children's shoes industry still made rapid growth. In 2009, foot friend won the industry's first "China famous trademark" identified by the General Administration of industry and commerce. The industry's first "China footwear industry science and technology demonstration enterprise" and the first member of the industry's "China Quality Wanli committee members", and the children's life hall, built by friends and friends, has been successfully settled in the major cities. The children's wear series has been growing strongly. The big children series and baby series are more important. The three lines of brand, product and channel have made all friends become China. Children's shoes The most brilliant brand star in the industry in 09 years.

At the same time, a number of Quanzhou enterprises, including Jinwei, are also interested in building their own "children's living hall" system through the combination of several kinds of children's products. There are indications that the concept of "children's living hall" is rapidly permeated in the children's products industry in Quanzhou, and children's shoes, children's clothing and other children's products terminal changes are quietly forming.