Shoemaking Enterprises Push Store Price Mode (1)

2010/6/29 10:27:00 35

Today, the major shopping malls,

Shoe store

A variety of coupons in the sales promotion activities are dazzling, and can these activities bring benefits to consumers? Yesterday, the survey data released by the China Consumers Association and the provincial Consumers Association revealed that nearly 80% of the people in the Consumer Association's coupons promotion survey showed that discounts and coupons were not good for consumers, and 71.93% of respondents thought that frequent promotions made it difficult for consumers to understand the true price of goods, while 80.7% thought that the sales promotion resulted in endless consumption cycles.

68% thought that the number of commercial promotions should be limited. 37.33% thought that commercial promotions should be limited to two times a year, while 33.33% thought they should be limited to quarterly.

Regular return

Promotion

And many consumers have doubts about the prices in the mall.

commodity

And the stable price of services can not be judged, and consumers lose the basis of comparison and choice.

Moreover, the right to know is not guaranteed, the bargaining power is lacking, and the choice and paction are blinded.

Major shoe manufacturers launched anti shoe integration activities

As the saying goes, "buyers always have no sellers".

Now consumers are always puzzled about the "bargaining" consumption, and the same style shoes sell at 5 different prices in 5 stores.

Those who want to buy expensive are afraid of being slaughtered.

Chinese shoes have explored a traditional and honest sales mode, requiring the prices of goods in the five horse business circle to be clearly priced, and the results are good. The 11 relatively mature business units stand out and become the first batch of "explicit price demonstration shops".

Wenzhou will give a licence to the "real price demonstration shop", hoping to fully promote the sales mode of the real price commodity with clear points.

This exploration deserves our deep consideration.