Market Analysis: "Two Button" Suits Will Become A Trend

In the last month, Manager Yu of the Top 100 Neogran counter found that the most popular "three button" (referring to the number of buttons on the suit) orders in the first two years were getting less and less, from the original 50% to about 20%, while the "two button" orders for suits grew abruptly. It is estimated that the "three button" suits will be even less popular next year, The prevalence of "two button" suits will be more obvious.

Not only Neogran, but also the suits at most men's clothing counters in Hangzhou have undergone the same transformation. Although most counters still make "three button" suits, the proportion is obviously lower than that of "two button" suits. Hang Lung western-style clothes in Hangzhou Building revealed that the waistline of Hangzhou men has grown too fast in the past two years, so the counter had to go to Britain to buy "extended tape measure", Add "big belly model".

It seems that the "three button" suit, which has a high requirement for stature, can no longer accommodate the growing waistline of Hangzhou men. Just last month, a research report from an American magazine also showed that the waist circumference of Chinese people has grown at the fastest rate in the world, surpassing that of the United States, Britain, Australia and other countries, and the number is still growing rapidly.

  　 "Three buttons" can no longer accommodate Hangzhou men

"From last autumn and winter to this spring and summer, it is very obvious that the share of the 'three grain deduction' has dropped sharply. I wonder whether Hangzhou men have thickened their waistlines after a winter," said manager Yu of Neogran. "Three buttons" or "two buttons" were originally used to describe the style of suits. Three buttons have a high requirement on the figure. Men with standard figure will look very energetic when wearing "three buttons". However, if the belly is large, wearing "three buttons" will be more embarrassing, because the chest and armpit will feel too tight, and such people are more suitable for "two buttons".

"Now suits are popular with 'two buttons', and fewer and fewer people wear' three buttons'." The manager of a men's clothing store said that men's bellies are relatively small before marriage, so they will choose 'three buttons' as wedding dresses. Once married, especially after the age of 35, most men will "get fat", and suits will gradually change from "three buttons" It became "two buttons". The Zegna owner of Hangzhou Mansion makes high-end suits. The store manager said that most of the people who come to the store are successful people, most of them are over 40 years old, many of them have big stomachs, and more than 60% of them have ordered "two button" suits, and the salesperson generally recommends "two button" suits when recommending them.