0-3 Year Old Baby Boom Urges Baby Clothes Market Gold Rush

China is the most populous country in the world. In the 70s and 80s of last century, the only child had entered the age of childbearing age. Under the influence of multiple factors such as humanities, social events and huge population base, China will enter another period of longer childbearing peak.

According to the Statistical Bulletin released by the census, at present, about 0-3 of infants and young children in China are aged at the age of 69 million. Among them, the number of infants aged 0-3 years in cities is over 10 million.

Industrial demand continues to grow.

The global economic crisis has just passed and the economy has gradually recovered.

The characteristics of the "subrogation consumption" separated from the buying body and the consumer body in the infant and child market are the traditional family's pet consumption psychology and the advanced financial consumption concept of the 80's young parents, which will directly and profoundly affect the pattern of the infant infant retail market and the whole industry, and endow the industry with brand-new consumption characteristics, thus determining the sustained high growth of the consumption of infant and infant products.

The development of the infant and infant products industry is bound to make important contributions to mobilizing domestic demand, stimulating consumption and maintaining stable economic growth.

Overview of the global market for baby and baby products, the annual sales volume of France PRENTAL, Italy CHICCO, British MOTHERCARE, Japan's west house, Toy Toy sRUS (Toys R & D) has reached billions or even tens of billions of dollars.

On the other hand, China's infant and child market, the world's largest population and the largest potential market for pregnant and infant products, has seen no more than 3 billion of the regional professional market. The national infant and child professional chain store is still in the initial stage of expansion and distribution, and no one has a turnover of 500 million yuan.

It can be seen that the Chinese pregnancy and infant market is still in the "infancy" just like the consumer group it faces. Although the prospect is promising, it is not enough to become the main pillar industry in major cities. The potential of the industrial market is huge, and there is no comprehensive injection of powerful funds "nutrition".

At the same time, the development of several major cities in China is also uneven.

Several leading retail businesses in Beijing and Shanghai, which are in the first tier cities, are favored by venture capitalists. Under the impetus of venture capital, they are planning to launch chain operations across the city, and sprint 1 billion yuan in retail sales.

Driven by the above cities, the development of pregnant and infant markets in all parts of the country has been developing rapidly. The rapid development of the market has encouraged manufacturers to actively deploy shops and distribute goods and occupy blank outlets in the market. On the other hand, it has stimulated many investors to focus their attention on the "cake" of the baby and child trade.