Internet Advertising Optimizes Company Pubmatic For $7 Million 500 Thousand VC

2010/4/27 10:15:00 39

Online advertising optimization company PubMatic gets $7 million 500 thousand in venture capital injection

Beijing time April 15th, according to the famous American technology Blog TechCrunch reported that PubMatic, the Internet advertising optimization service company, received $7 million 500 thousand in capital injection in the C round of financing.

　　 risk investment Helion Venture Partners, Draper Fisher Jurvetson and Nexus venture capital participated in the financing. Since then, PubMatic has raised the total amount of $18 million in the previous three rounds of financing.

PubMatic advertising server can interact with multiple advertising networks to maximize the help of publishers in managing advertising directories and finding the best advertising layout. PubMatic also provides a window to facilitate users to track all advertising networks and advertising configurations.

PubMatic said that the new funding will be used to enhance brand control and data security of new products, ensure inventory revenue management and enterprise advertising support.