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On The Four Realms Of Brand Marketing

2008/9/4 17:18:00 41819

智慧———品牌营销之魂

The market is like the sea, the waves are rough, and opportunities and challenges are full of them.

To seize opportunities and meet challenges lies in the wisdom of marketing people.

Wisdom is the soul of marketing.

Today's marketing not only lies in the sales strategy in the sales process, but also embodies in the process of product development and design, from the selection of raw and auxiliary materials, product functions, product packaging and so on, it condenses wisdom, and we must seize the market to investigate, analyze, dissect and integrate. This is the marketing and wisdom marketing of a dragon.

　　创意———品牌营销之神

Marketing creativity is not only the creativity of product strategy, but also includes brand creativity, advertising creativity and enterprise image creativity.

The whole production and operation of enterprises is a creative systematic project. Creativity can keep the enterprise eternal charm and inspire enterprises to always pursue the characteristics of the times and pursue the public needs.

Brand creativity is an important part of enterprise marketing creativity.

In modern enterprises, brand creativity is the foundation of creative system engineering. It relies not only on advertising, but also on product technical performance, style design, product quality and packaging beautification.

The essence of brand creativity is not to stimulate the expansion of production scale and the increase of product sales, but to enhance the high added value of products and promote the rapid growth of sales volume.

　　形象———品牌营销之王

In modern life, the important factor determining people's consumption intention is the degree of trust in product image and corporate image.

Today, with more and more commodities and people changing from practical consumption to aesthetic consumption, consumers tend to choose their purchasing intention by understanding their image.

To establish a corporate image to a large extent requires the help of public relations. In relying on public relations to implement the corporate image strategy, we must reflect the good looks, characteristics, cultural implications and times of all aspects of the enterprise.

Once established a good corporate image, it laid the foundation for the healthy development of enterprises, paved the way for the implementation of brand strategy and internationalization.

　　服务———品牌营销之本

Promote sales, win customers and rely on considerate services.

Considerate and high quality service comes from the good quality and dedication of employees.

This requires the managers of enterprises not only to have the overall awareness of the development of enterprises, but also to have strong management ability.

Meticulous and leaky services are essential for the success and growth of enterprises.