Supermarket Christmas Promotion Plan

Holiday: 12.24 Christmas Day January 1, new year's Day festival, activities: 1, seize the sales peak this month, through a series of systematic sales inside and outside layout propaganda, give customers a refreshing feeling, create a good shopping environment, improve our overall social image; 2, through a series of planning activities, attract passenger flow, increase popularity, directly enhance sales performance. Two, activity time: December 2, 2003 - December 27th, three, campaign promotion plan: 1, posters: according to the overall arrangement of the company. 2, TV: for a month, November 25th, December 25th, the Hong Kong and Taiwan TV stations and jade tables are broadcast at 7:30 every night for 30 seconds, 60 times. The total cost is 14108 yuan, 3 yuan, billboard publicity inside and outside: the general requirement: the announcement must be early and accurate. The layout is beautiful and the theme is outstanding. 4, store atmosphere layout: General requirements: the festival atmosphere is grand, thick and atmosphere. (separate plans are presented here.) Four, activity organization plan: (1) the arrangement of activities in different time periods: in order to make the activities continuous, cohesive and easy to remember, arrange activities according to the schedule, take turns to promote sales to customers, continue to stimulate consumers' desire to buy, deepen the impression of customers on * * *, and constantly implement consumer behavior. The first week of December 2nd: December 6th - the first of the surprises: shopping points to send rice, how much to send! Market analysis: at present, the scorecard is an effective promotional measure to attract customers to implement consumer behavior for a long time. But with the presence of Huarun, the other side may introduce a more favorable way for us to profit. To stabilize the scorecard customers, it is bound to launch a more profitable policy than the other side, so as to reduce the strength of our competitors. The activity time: from December 2nd to the beginning of the 6 day, every night, at 7:30, the content of the activities is: "the customer is the God of * * *, and the customer is the support of the customer." in order to thank the long-term support and loyal customers of * * *, the * * * super value return: during the same day, 7:30 per day, the total score of one-off shopping with the scorecard is 10 full to 10 Jin rice, 15 15 yuan, 20 kg, 30 30, 30 kg, 30 40, 30 kg, and so on. With integral card and computer small ticket (limited to 7:30 after the small ticket, the amount does not accumulate) to the outlet of the mall to receive. The delivery is over. Fresh 2000 Jin of rice and second weeks: December 7th - 13, the second time: * * scorecard again with you! Analysis: because the promotional activities of the first week's activities are quite large, not only will they attract the customers of the scorecard, but also attract customers who have no scorecards. Then how can we satisfy the customers who have no scorecards? The only way to do this is to re issue the credit card, so as to expand our scorecard customers and gain market share. Activity time: from December 7th to 11, the activities of carnival, Christmas, and the scorecard are again arranged with you! As long as you buy 100 yuan and two yuan in my store, you can get a scorecard. This scorecard enjoys a more favorable and more rewarding Christmas season than enjoying the previous offers. One card is in hand, surprise is always there! Note: by computer small ticket (small ticket valid, the amount does not accumulate) to my shopping mall bulk shopping. Third weeks: December 14th to 18: the activity time of the milk powder culture week: from December 14, 2003 to December 18th, the contents of the activities: combined with the characteristics of the weather and diet, during this period, we will focus on the promotion of milk powder, organize 3 factories to carry out training and health promotion, such as Wyeth, Mead Johnson, Abbott and so on, and request each manufacturer to provide the corresponding gifts for complimentary and promotional, 700 items, during which 10 milk powder surprise specials are provided. The fourth week of food: December 21st - December 27th, fourth surprises: Carnival Christmas, plus one yuan! Activity time: from December 23rd to 25, the contents of the festival are: during that period, a total of 58 yuan or more of the shoppers who bought the goods in my store on the same day got an extra value from a small ticket plus one yuan. (daily limit, first come, first served) shopping for 58 yuan plus 1 yuan for a Christmas cap (300 for daily use). Shopping for 118 yuan plus 1 yuan for pomelo (300 self help). Shopping for 218 yuan plus 1 yuan is 500ML for a bottle of soy sauce (300 bottles of food). The activity time of sweet gifts: the activities of December 24th and 25: every day, Santa Claus and the mother-in-law carry Christmas gifts to the children in my mall. (preparation: about 30 pounds of sugar per day). Food and beverage products (2) on Saturday and Sunday: the aim is: according to the current sales situation and local consumption habits, Saturday and Sunday passenger flows also have the potential to tap. Through the following activities, the aim is to boost the sales volume and increase sales volume. On the day of December 5th, 6, 14, 15, 21, and 22, the contents of every day: 11, 12, 13, 14 departments provide more than two kinds of super low price goods, and put them together at the outlet, forming an ultra-low special store. The customer buys a computer ticket with a full price of 38 yuan on the day. 11, 12, 13, 14 hours of buying fresh grapefruit masks: activities on December 5th, 6, 14, 15, 21, 22, 9:30, 11:30, and 11:30 p.m. activities in the afternoon: every day 15 and 25 round staff are responsible for organizing the purchase. Fresh and full yuan can go to the market outlet to participate in the pomelo competition, one vote and one vote, and the winner can get the 5:30. (a daily limit of 200, a total of 1200 self-care). Activity time: December 5th, 6, 14, 15, 21, and 22 days: happy Christmas: shopping, playing dice, and good luck! 凡在我商场购物满58元的顾客，即有机会凭电脑小票到我商场出口处参加一次“玩骰子”游戏活动，满98元两次，168元以上三次，我们的奖项设置有：　　最高幸运奖：掷出六个六点，奖价值100元以上的礼品一份；（1份/天，计6份，600元）家电　　玩骰子“高手”奖：掷出六个一点至六个五，奖价值30元以上的礼品一份；（5份/天，计30份，900元）日用　　玩骰子“幸运”奖：掷出任何5个以上相同的点，获得价值5元礼品一份；（50份/天，计300份，1500元）食品　　玩骰子“参与”奖：掷出3个以上相同的点，奖纪念品一份，每日限量，先到先得，送完即止。 (100 copies / day, 2 yuan / share) daily use, "your health, our wish" * * national long distance sports meet time: 9:00 December 21st - 10:00 must be contacted with relevant government departments. Relevant departments must be examined and approved to pay attention to customer safety. Activities: to promote the awareness of national fitness, pay attention to people's health, and draw close ties with the people of the community, we will launch a long distance sports meet in Zengcheng. Anyone who can buy 50 yuan in my shopping mall can sign up for participation. Participants aged from 10 to 50 years old and middle-aged are suitable. The number is 100 people. After the activity, everyone has a souvenir. (by the health care products manufacturer, the champion 1 prize is worth 500 yuan health care product, the runner up 1 prize 300 yuan health care product, third runner up 1 prize 100 yuan health care product, the rest all award value 20 yuan health care product). Activity time: December 21 to 27 days: activities of shopping, entertainment, leisure, * * and your heart Christmas. For this reason, we have prepared a large entertainment program every night. Please pay attention to * * *, focus on * * *. Time: 7:00 every night: * * * mall entrance stage: December 21st - 23: Classic release: 13 are responsible for putting back projection. Self care: December 24th: "Christmas Carnival week" masquerade: the staff collectively enroll in modern dance, pop songs, hip hop, disco and Santa Claus show. Free sweets (10 bottles of soft sweets) beer free of charge (30 bottles), and throw gifts at the scene. The party can invite customers to take part in a lively atmosphere. December 25th: "Carnival Christmas week" large-scale fashion show: organized by the shopping mall "charm beauty" fashion team. (self care) December 26th: large entertainment show: the factory is responsible for inviting the song and dance troupe to host a professional evening party. Home appliances come out 1500 yuan, the square invited professional performances: December 27th: Children's games: age 5 - 15 years old, hula hoop competition 6 groups, 5 people in each group, rope skipping competition 6 groups, 5 people in each group, 60 people. (self care) five, cost budget.