Xiamen Women'S Wear Goes Smoothly.

Textile industry is the traditional pillar industry of our national economy.

The vast majority of members of the Xiamen textile and garment industry association are actively planning and adjusting their product mix, opening up a diversified market to meet the new challenges.

In Xiamen, with many brands of women's clothing, a group of brand women's clothes are dealing with the financial crisis by reducing costs, creating brands and receiving extra orders, and they have set up a sample of aggressive enterprising.

　　品牌决定市场 推“新品牌”锁定消费群

　　在金融危机的席卷下，一些没品牌、没渠道、靠外销为主的服饰企业面临关停或减产。 “品牌决定市场，危机下，更要重视创品牌”，相关业者表示，品牌企业在危机下，其生命力将进一步凸显。记者调查发现，十几年积累下来的厦门女装品牌阵容，正在逆势扩充。

Xu Xiaoyang, deputy general manager of Xiamen romantic declaration Garment Co., Ltd., revealed that the company has decided to launch the second brand on the basis of the "romantic Manifesto".

　　对于即将推出的“新品牌”，许透露，浪漫宣言的第二品牌将在时尚与个性诉求的契合及产品的组合功能方面做更多尝试，品类会更加丰富，产品自身的组合能力更强。“有了新品牌的推波助澜，‘浪漫宣言’品牌更将进一步从一个区域性品牌‘变身’全国性品牌。”许晓阳透露。

It is reported that the romantic manifesto also complied with market demand in 2009, and launched the concept of "parity fashion" on the occasion of the spring clothing listing, which really helps consumers.

Clearly positioning itself in high-end women's clothing R & D and production of Xiamen Yi Ming Clothing Co., Ltd., under which there are "Yi name" and "Po Na" two women's clothing brand.

Not only that, the reporter noted that "Fu Yilong uniforms", while actively coping with the financial crisis, is also constantly strengthening brand building in an attempt to further expand the market.

　　坚持特色经营 巧取“外销”蛋糕

For brand women's clothing, the advantage of product export lies in the years of independent research and production experience and strict quality management.

The head of Yi clothing company introduces: "some overseas high-end clothing production and sales enterprises are affected by the financial crisis. In order to reduce the cost, they will also issue orders to countries with relatively low cost such as China. We can also fight for this part of the egg cake."

The director said: "over the years, we have been working with many well-known clothing companies in Japan to work together to design and develop products. In the process, we have made some Japanese orders, though not large, but with high technology content and novel designs.

"Foreign women's clothing market, there are many needs, this year we are doing well in domestic sales at the same time, we will strive to expand exports."

According to Xu, compared with the extensive production mode of some garment factories, the romantic declaration introduced the Japanese single piece "JIT lean production mode" as early as 2007. It has achieved some success in 2008: one link is closely linked to one ring, 4 hours can be finished, and every product has been put into storage. It can scientifically improve the production capacity and ensure better product quality control. "Therefore, our production is more effective in supporting terminal sales while reducing costs."

　　稳步经营再谋求大发展 精练“内功”顺势而为

"We do not blindly advance", in the planning of Yi clothing company: "adhere to the quality of external services to establish a brand image, to hire experts to regulate the internal control management process, focus on improving internal strength, ready to go."

There is also the "age".

"When facing difficulties in the development of enterprises and meeting the" cold weather ", we are more sophisticated in the times: we are committed to developing and updating products so that they are more suitable for the needs of consumers; scientifically plan the cost, so that the competitiveness and cost performance of products will be more in line with the market rules; we should not expand the sales outlets at random, so as to tap the potential of sales of individual sales points, maintain and continuously improve profit breakthroughs; at any time, do not arbitrarily reduce staff, let employees and enterprises share their joys and sorrows, and join hands and work together.

It is learnt that it is the consistent policy of "going with the flow" and "women's clothing in accordance with the times" has successfully passed the difficult times many times, and has rapidly increased the market share after each "cold winter".

Editor in chief: Xu Qiyun