Wallpaper Becomes The New Favorite In The Home Decoration Market Non Woven Fabric Is The Most Popular Material

During the long holiday, furniture stores such as Red Star Macalline were very busy. According to the staff here, the businesses of several wallpaper stores are very good recently. "The popularity of this kind of thing has lasted for 30 years. Who would have thought that wallpaper, which was popular in the 1980s and 1990s, is now back in the home market." Xiao Jiang, the designer of a certain decoration company, lamented that more than 80% of his customers recently wanted to buy wallpaper. Wallpaper, which has been silent for many years, is gradually becoming the new favorite of the household market.

　　 Many consumers spend more than ten thousand yuan on wallpaper

"Look at the new house of this young couple." Xiaojiang pointed to a design drawing at hand and introduced that "the decoration cost of the new house is close to 110000 yuan, but the cost of wallpaper is close to 20000 yuan. Since then, the wallpaper market has also started to launch products in line with various mainstream home decoration styles. For example, wallpaper in the style of Jane Europe, modern, pastoral or Mediterranean. As a result, many consumers gradually recognize the finishing touch of the new generation of wallpaper in home decoration.

Technically speaking, wallpaper has also bid farewell to the foaming process in the early 1990s and adopted a more environmentally friendly papermaking process. Therefore, its performance also changes the previous shortcomings of poor quality, short life, difficult to renovate and so on; Many brand wallpapers are not only more fashionable in design and style, but also claimed to last at least 10 years in service life, and easy to wipe repeatedly. The diversified materials can also meet the needs of different consumers. At present, the most popular wallpapers on the market are PVC (i.e. adhesive wallpapers), pure paper, fabric wallpapers (such as non-woven fabric wallpapers), and natural wallpapers (mostly woven with plant fibers).

Wang, the store manager of Germany Marburg Wallpaper Changzhou Franchise Store, said that non-woven wallpaper is the most popular in the local home market, mainly used for the decoration of living rooms, bedrooms or study, because the shape made of fabric is more concave and convex, and easier to reflect personalization. As for the children's room, most parents choose pure paper wallpaper, "because of good environmental performance, the price is relatively moderate."

Of course, wallpaper prices come and go. "Taking non-woven wallpaper as an example, the average price of domestic ordinary wallpaper is less than 100 yuan/roll (nearly 5.3 square meters), but the price of imported wallpaper is very high." Xiao Ren, a salesperson of Haiya Wallpaper Fabric Art, said that the price ranges from 300 yuan/roll to 1800 yuan/roll; The wallpaper of a higher grade even has a price of more than 2000 yuan/volume. "More than half of consumers choose to buy imported wallpaper, and the acceptable price is between 400 and 500 yuan/roll.

Some people worry about environmental protection, but most people in the industry are optimistic about the prospect of wallpaper market

Although the market demand for wallpaper has been growing at an annual rate of 10% since 2005, the market share of wallpaper in wall decoration is still less than that of latex paint. "Although about 80% of customers will buy wallpaper, most of them are only used for local wall decoration." Xiao Jiang said that only a part of the families can stick wallpaper in their bedrooms, study, living room background wall and children's room. In addition to the price factor, some consumers are also worried about the environmental performance of wallpaper.

But most brand dealers have another view. According to the dealer of a brand store, Japan and South Korea have the highest rate of wallpaper use, and more than 90% of the indoor walls are covered by wallpaper. In developed countries in Europe and the United States, the utilization rate of wallpaper is also more than 50%~60%. "In many European and American countries, the repeated consumption of civil wallpaper is very high. Every Christmas, many families will change the wallpaper at home." These dealers believe that with the pursuit of personalized home culture and the growing maturity of the wallpaper industry, wallpaper will become the main material for wall decoration. "It can be seen from the fact that nearly 10 wallpaper brands are added to the building materials market every year. If there is no business opportunity, can many brands grab this cake?"