Sewing Machine Industry: Dealers Should Also Create Brand Names.

The three day famous brand exhibition of China's textile and garment industry -- the eighth Guangzhou international textile machinery, textile fabric accessories and yarn, dyestuff auxiliaries, printing and garment equipment exhibition (CANTON TEXTILE2008) was solemnly opened on 2008 at the Pazhou Exhibition Hall of Guangzhou China Import and Export Fair.

In this exhibition, many famous enterprises in the industry are gathered. These famous enterprises bring a lot of latest products and new manufacturing technologies.

Reporters learned before the exhibition that as China's economic growth, clothing and household textiles, industrial textiles will have great room for development and potential.

With the vigorous development of China's textile and garment industry, China's sewing machinery industry has achieved rapid progress in the past 20 years. Now, China made sewing equipment products sell well in the global market.

In this process, China's sewing equipment manufacturers and distributors are indispensable.

In order to enhance brand competitiveness and market competitiveness and modern marketing network, a number of reporters interviewed the heads of Xi'an standard industrial Limited by Share Ltd on relevant issues.

Reporter: would you please first introduce the background of the company and the products highlighted at this exhibition?

What is the purpose of attending this exhibition?

The director of Xi'an standard industrial Limited by Share Ltd (hereinafter referred to as the standard share): Xi'an standard industrial Limited by Share Ltd, is a joint-stock listed company.

In 1999, 45 million RMB A shares were issued on the Shanghai stock exchange in November 2000.

It was officially launched in December 13, 2000.

Standard stock is the most comprehensive sewing machine production base in China.

It has state-level technology center, the first postdoctoral scientific research station, 90% standard sewing machine Wanping Machinery Co., Ltd., 80% Xi'an Standard International Trade Co. Ltd. and 40% Xi'an brothers Standard Industry Co., Ltd.

Standard stock is specialized in producing "standard" brand of general machinery, mechatronics and direct drive oil-free high-speed single and double needle sewing machine, super high-speed sewing machine, super high-speed sewing machine, special sewing machine, embroidery machine and so on more than 300 series of varieties, Lintong manufacturing company, Xi'an manufacturing company, Wanping company three big production base annual production capacity of 800 thousand units.

Reporter: what new products did this exhibition bring?

Research products: GT655/656 single needle lockstitch sewing machine, GT856D series direct drive electronic crease sewing machine, GK370 series high-speed sewing machine, GC6842/6845 and GC6842/6845 series high-speed double stitch sewing machine, GT670 series sewing machine sewing machine, GT685 series high-speed single needle sewing machine, sewing machine, BASS3200 automatic bag opening machine, GT660-01 automatic thread cutting single ring button sewing machine, GT680 series cylinder type horizontal sewing machine, GK32500 series high-speed sewing machine, high-speed series double stitch sewing machine, high-speed sewing machine, high-speed sewing machine, high-speed sewing machine, high-speed sewing machine and high-speed sewing machine. Standard share: this exhibition will bring us the latest.

Reporter: characteristics of products, middle or high-end?

Standard stock: "standard" brand industrial sewing machine is "China famous brand", "China famous trademark" and "national inspection free product". It is the key export support brand designated by the Ministry of Commerce.

It has won the highest prize in the field of sewing equipment, such as the national silver award and more than 100 provincial and ministerial level awards.

The company has passed many international certification such as ISO9001 quality management and quality assurance system, EU CE security system, ISO14000 environmental management system and so on.

Since the listing of standard shares, it has always maintained a high growth potential and has achieved the best economic results for many years. Its performance is the top of the industry and Shaanxi listed companies.

The standard group of parent company of standard stock has 60 years of development history and is the backbone enterprise of sewing equipment industry in China.

It has won many honors including the national labor awards, the national quality and efficiency advanced enterprises, the advanced collective of Shaanxi Province, the Shaanxi provincial enterprise management demonstration unit and the Xi'an advanced group.

Hu Jintao, Jiang Zemin, Wu Bangguo and other party and state leaders visited the enterprises in person.

Reporter: is standard stock the first time this year to attend such an exhibition?

Standard shares: textile machinery, textile accessories and yarn, dyestuff auxiliaries, printing and garment equipment exhibition has been successfully held for the 7 time this year, and we attend every year.

Reporter: did it achieve certain results?

Standard share: you can say so.

This kind of exhibition which is related to technology and technology does bring unexpected and multiple communication opportunities between exhibitors and exhibitors, between exhibitors and spectators.

Reporter: what is your opinion on the sales market of Chinese sewing machines in the current sales field of sewing machinery industry in China?

Standard shares: at present, China's sewing equipment market can be said that the market competition is smoky, which seems to be a confrontation between dealers, but in fact there are deeper reasons.

After years of development, domestic sewing equipment dealers have their own unique competitive advantages, and have occupied an important position in the sewing machinery industry chain. However, due to historical reasons, our market competition mechanism is not very sound, and the industry market needs to be further standardized.

Of course, it is impossible for the task to rely solely on distributors. We also need suppliers and customers to participate in building a standardized, harmonious and healthy Chinese sewing machinery market.

The future sewing equipment sales market is bound to be rational. The unique competitiveness of dealers needs to be further pformed into core competitiveness. Therefore, dealers should also build brands. Only in this way can our sewing machine dealers ensure survival and development in fierce market competition, which has already become a trend.

In addition to providing customers with traditional and unique services, dealers also need to be responsible for suppliers, enterprise development, and society, honesty and rules. This is the requirement of social progress and the objective requirement for the development of China's sewing machinery industry.

Reporter: in view of the problems existing in the sewing machinery industry in China, how do you think about it?

Standard shares: "credit sale" and "price war" are the biggest problems existing in the sewing machinery industry in China at present. These two problems are abnormal economic phenomena. The root cause is that the market economy of our country is weak and is still in the development stage. To solve these two problems, we need a process. We need the efforts of suppliers and distributors to standardize the sales market.

For example, suppliers are committed to improving the quality of products. Dealers are committed to improving service quality and service value. The two sides jointly consult the principles of market operation, strictly abide by them, and crack down on irregularities, while guiding customers to purchase rationally.