Home >

Beautiful And Safe Underwear Leads Underwear Trend.

2008/12/1 17:30:00 22

The neckline of the heart shape is full of white crystal. The lamp is shining brightly. The fabric is slippery and soft, and feels like silk. This is not the new fashion this year. This is the new underwear this year.

Yesterday, in a shopping mall in Hankou, a reporter saw that she bought such a fashionable underwear as fashion.

With the gradual decline of temperature, underwear sales in Jiangcheng also ushered in the first wave before the winter.

When the reporters visited shopping malls, they found that this year's underwear market is quite different from previous years.

Some famous brands draw a clear line with the marketing concept of "warm card" and other frying concepts. Instead, they are closely following the international trend in the style of underwear, cutting and designing in pursuit of fashion and material.

Such as this year's several new women's underwear, some of the neckline is full of SWAROVSKI crystal, some of the underwear breast is on the delicate crystal brooch, the whole underwear style and traditional underwear face, monotonous style is very different, many consumers mistaken for fashion.

Xiaozheng, a salesperson in a shopping mall in Wuchang, told reporters that the fashionable underwear is generally reflected by customers.

In addition to style and tailoring, this year's underwear is also more exquisite in the selection of fabrics. Insiders told reporters that the fabric of traditional underwear is mainly made of cotton and spandex, and it uses 20 and 30 cotton yarn to spin and shape easily. But this year's underwear fabrics are not only used for 40 cotton yarn weaving with higher density, but also added the advanced fibers such as milk and soybeans, which are represented by modle, making the feel of underwear more comfortable and soft.

Some underwear fabrics even use 5 different kinds of fibers.

Li Hui, deputy general manager of Ai Di Group, said that nowadays, the demand of underwear for consumers has changed from basic thermal function to beauty, safety and health, which directly leads to the shift of underwear enterprises and brands.

"Wearing beautiful, safe underwear will be a major trend in the underwear industry."

Editor in chief: Yang Jing