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Clothing Industry Has Different Methods Of Living In Winter.

2008/11/15 9:12:00 27

The financial crisis has brought a "cold winter" to the garment enterprises in Fuzhou, especially the foreign trade garment enterprises. At present, various garment enterprises in Fuzhou are actively taking various measures to "winter".

A clothing company in Fuzhou moved out of high-grade office buildings and moved to Fuzhou Fuwan Industrial Zone, which is relatively cheap in rent. It saved about 1300000 yuan a year, some clothing enterprises diversified operations, opened restaurants, and some foreign trade clothing enterprises turned to open up the domestic market.

The state has increased the export rebate rate of clothing products, and has also enhanced the confidence of Fuzhou clothing enterprises.

从市区搬到郊区

Xiao Liu, an employee of a foreign trade garment company in Fuzhou, told reporters that his company will be located in the headquarters of the universal square and the factory in Jinshan, Fuzhou. It is all migrated to the Fuwan Industrial Zone in Fuzhou, and they take more than one hour to work.

It is understood that the relocation of the company is a microcosm of Fuzhou's clothing enterprises to cope with the financial crisis.

The head of the company said the financial crisis led to sharp reduction in orders.

When moving to Fuwan industrial area, only two items of rental and property fees can save about 1300000 yuan in one year.

投资酒楼

Every year in September and October is the time when autumn and winter clothes are flourishing. At this time of year, He Renjiang, chairman of Fuzhou Ho's Clothing Co., Ltd. is flying all over the country, taking part in various ordering meetings, and understanding the operation of direct and franchised stores around the country.

Yesterday, however, he sat leisurely in his new restaurant.

He Renjiang said that at the time of this year, the procurement of fabrics was too late. This year, due to the financial crisis, the sales volume of the company decreased by 40%, and he did not need to be as busy as before.

Two months ago, he spent $about 2000000 on a restaurant from a friend, hoping to revitalize his money through diversification.

"In the financial crisis, enterprises are also doing well in opening up, and at the same time, we should make good savings. Now the company has tightened control of travel expenses, inventory purchases and other aspects. In order to control costs, the company has reduced its staff by 50%."

He said that the company originally planned to open more than 100 more direct stores this year. Now it has to be put aside for a while to concentrate on brand building and R & D design.

开拓国内市场

"We voluntarily gave up some small and bad credit customers abroad, and concentrated on the local customers, while expanding the domestic market.

From the present point of view, this strategy not only reduces sales volume but also improves slightly.

Wang manager, a clothing company in Cangshan, Fuzhou, told reporters.

Wu Jintu, President of Fuzhou clothing association, said that from this year's Canton Fair, merchants are much fewer than in previous years, but the quality is higher than in previous years.

The global financial crisis, the sharp decline in US demand has had a great impact on export enterprises, but this is mainly concentrated in the middle and low grade products.

This shows that under the situation of financial crisis, enterprises should pay more attention to quality, brand and design, and can not be purely engaged in processing.

"Although the purchasing power of domestic consumers has declined, the consumption potential of the domestic market is still very large. The growth rate of domestic clothing sales in the first 8 months of this year is still between 10% and 15%."

President Wu suggested that the export oriented clothing enterprises should actively explore the domestic market.

In addition, many garment enterprises in Fuzhou have developed rapidly in just a few years. There are many problems in the internal management of enterprises. We should take this opportunity to strengthen management, save costs and save energy.

扶持政策频出

He Renjiang, a clothing company in Fujian, told reporters that now the government departments have successively introduced the rescue measures and supporting policies of the clothing industry. For example, he received a notice the other day that his company could apply for a loan from a bank by using a trademark as a mortgage because he got the title of a famous trademark in the province. At present, he is learning about the relevant policies.

In the past, it was very difficult for a private enterprise like him to apply for a loan.