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Consumers Should Not Fall Into The Summer Sale Trap.

2008/8/1 15:26:00 22

In July, the summer clothing manufacturers have been unable to stop, and continue to set off a price storm.

The summer clothing in Linyi's urban shopping malls and supermarkets has attracted many consumers' attention.

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In July 8th, reporters interviewed in various shopping malls and supermarkets in the city found that the summer clothing price promotions almost swept all brands, including JEANSWEST, YISHION, Tang Shi and other brands, all played a discount card.

Reporters in Ji'nan people's shopping malls clothing area saw, "5-7 fold", "35% off", "a 29 yuan, two pieces of 50 yuan" promotional slogans, really let consumers heartbeat.

The more crazy thing is "clearance sale", "10 yuan starting price" and "9 yuan starting price". Some stores simply call the shop assistants to yell at the door, so that all the passers-by are attracted.

Reporters saw that such a low price promotion attracted many consumers to stop and watch, pick and buy.

Ms. Zhang told reporters: "the quality is not so important, the key is that the price is cheap, and the worst is broken several times, which is also very valuable."

According to businessmen, summer wear in Linyi has been on sale since April, and has been selling well in May, and it has been more than 3 months in July.

And consumption is generally used to buy summer clothing from May to early July. In July, it is very important for all summer clothing manufacturers. Therefore, price reduction is particularly important.

On the other hand, the competition in the industry is fierce now. Other clothing stores are selling price promotions. If they do not make their own homes, they will easily lose some customers. In August, summer clothing gradually entered the period of consumption saturation. If they did not sell the summer clothing as soon as possible, they would inevitably form a backlog of inventory and cause difficulties in the flow of funds, thus affecting the production in autumn and winter.

Consumers Association reminded consumers that in the face of price promotions, consumers should remain rational.

It depends on whether the price of the garment is the garment that you already need, because some of the price cuts have been broken. If the size is not suitable for yourself, even if it is cheaper, it should not be bought.