09 Spring PONY Return To Birthplace Brings Fashion Trends

In July 18th, PONY showed its 09 spring new products in Shanghai. The product continued PONY unique and daring to break through the traditional style. PONY, which is walking in the forefront of fashion, has brought a fashion trend.

PONY returns to his birthplace and continues to show off his own history.

As a popular cultural sanctuary, New York has different branch themes in every season under its main theme.

The first season of the 09 year will be titled "Pop Art pop art" and "BROOKLYN Broolyn".

Pop art is the main art movement which began in 50s. Its works are strong and exaggerated. It is fully cooperating with PONY's rebellion and young personality.

Under pop art, there are four series of athlete series, LOVE series, skyscraper series and big apple series respectively.

Among them, the big apple series uses irregular cuts and watermark patterns to break the traditional pattern and give people a refreshing feel.

In addition, Broolyn is blending the old culture and the new generation of changes. There are many different visual elements, such as warehouses, graffiti walls and wire mesh fences. The Broolyn series embodies the geographical features of the various towns in the city on the PONY products. The whole cotton material is printed with watermark and plastic sol, and the dizzy visual effect is brought out. It completely shows Broolyn's feeling.

These coincides with the positioning of PONY itself. With the theme of each season, PONY will launch special edition products, and there will be special POP display, window display instructions, advertising and promotion projects to support new products.