Experience In Training Agents For Garment Ordering Society

In order to improve the management and sales skills of agents, and reflect the concern and concern of brand enterprises to agents, the training of agents during the ordering period has become an essential "ornament".

However, in this process, different enterprises will have different operation methods, and the results will be different. In the dozens of agents training courses that I have engaged in, I have accumulated a certain amount of work experience and want to share with many apparel enterprises here.

The training of agents during the clothing ordering period is often affected by special factors, and it will also form certain characteristics and difficulties.

Short time and tight curriculum.

The order of clothing enterprises will basically be set up for more than 2-4 days, during which exchanges, orders, explanations and other business activities are more frequent, and most of the agent training during the period will be concentrated in one day, and the time is only a few hours.

This causes the training courses to be relatively compact and effective, and can divide and deepen the course contents in a short time.

Therefore, more requirements for lecturers should have higher professional knowledge reserve capacity and training site control ability.

There are many differences in operation and excessive demand.

Agents come from different business areas and consumption environment. Therefore, different bodies will have different training needs in their own way of operation, hoping to increase their management skills and implementation methods in the training process.

However, because of this, "difficult to adjust" is the main bottleneck for the training of ordering society, and the subjective assumption of lecturers in the course setting often leads to "not being able to answer questions", and the trainees in the field will naturally produce impetuosity, boredom, and lack of concentration.

Uneven quality and different understanding.

As a provincial agent or regional agent, they have a lot of advantages in actual operation and operation and regional background, but they need certain knowledge reserves and understanding ability compared with brand new brand management and channel management.

Fierce market competition and business pressure make them less likely to add knowledge, so they also have different understanding of training contents and subjects. After training, they often fail to get the correct application in training, and the training effect is not obvious.

The ability of brand basic management is relatively weak.

Large scale clothing agents are mostly pformed from wholesale operations. The operation mode that requires more detailed management, more complicated management and higher executive power is often at a loss as to what brand operations are like. In the process of operation, they are always limited by various capabilities, making the brand's basic management capability slightly weaker.

Therefore, it is necessary to increase the knowledge pmission of agents in the training courses, and also to facilitate the effective way of information pmission and image unification, management and coordination in the process of brand operation.

Pay more attention to the improvement of terminal benefits;

The agent is the indirect link between the management of the terminal and the terminal, and for the agent, whether the terminal can be more mature and stable becomes the core weight in the market competition.

But things always have two sides. If we know the theoretical foundation of management skills and management methods, terminal construction will be just empty talk.

However, whether enterprises or agents, the appropriate amount of theoretical courses in the training process is more objectionable. The reason is that some lecturers are too focused on theory and can not be combined with practice, making the courses seem boring and boring.

In the face of the above problems, although the author believes that it can not be solved perfectly, it can reach a balance on the spot through the curriculum research before training and the content setting in the course. If 50% of the trainees can accept and understand the teaching contents in the course, and the real execution can be achieved in the course of implementation, the training is successful.

Curriculum research before training:

Before deciding the agent training with the enterprise, the author first needs to know two aspects. On the one hand, when the business side is in the process of cooperation and operation with the agent, the business side thinks that the agent lacks knowledge and ability; on the other hand, in the course of the operation of the channel, agents often feedback what information they need, and which areas the agents are mainly from.

The advantage of this way of operation is that it can not only know more agents' information through the business side, but also enable enterprises to complete the collection and collation of agents' demand information before training.

And agent feedback information is from the perspective of agents to analyze business problems, for their consumption environment and source area is more targeted to put forward the characteristics of regional operation analysis, easy for lecturers to collect and collate curriculum information.

Secondly, according to the training requirements of the enterprise and the current operating conditions of the agents, a preliminary training plan is drawn up by the lecturers.

The training syllabus needs to refer to some information of the enterprise: product positioning and consumption positioning of the brand, business form and channel of the agent.

Road level relationships, business agents' management manuals, agents' experience and business planning surveys.

This part of the information is for the convenience of lecturers to make training courses and lecture contents according to the actual situation of the enterprises. In addition, this way enables the lecturers to find suitable cases for the course so as to enable trainees to understand and memorise them more easily in the training process.

Finally, the training syllabus provided by the lecturer will be distributed to the trainees in the hands of the trainees 1 weeks between the order meeting. The trainees will discuss the contents and topics of the lectures, or add or delete the course contents according to their actual conditions.

After the feedback information of the trainees is returned to the enterprise side, the final training topics and training forms are jointly confirmed by the enterprise and the lecturer.

According to the training content, the lecturer will make exercises in the course, so that the trainees can be released to the trainees before training, that is, the trainees can understand the contents of the lectures in advance, and can also facilitate the pcript and post training of trainees during the training.