Millions Of Lazy Ladies

Looking for an ordinary woman's extraordinary entrepreneurial experience, telling a "lazy person" not lazy life.

At the beginning of 2006, Hunan TV reported a million dollar "lazy lady". She once said, "the highest level of lazy people is to seek the shortcut with twice the result with half the effort with wisdom.

It is precisely because of this lazy philosophy that I have won millions of wealth and opened up a new realm of life.

Xie Huiping, the man who said this, called "how did she" lose "millions of fortune"?

She went to work in Shenzhen and worked as a sales Commissioner in a large clothing company. She was a beautiful marketing designer. She was not only involved in planning, but also a part-time model in a marketing activity, so that her company's performance increased by two times. This led the company's leaders to take a fancy to her. At the celebration meeting, the boss drank a lot of wine and then made a move to her. Xie Huiping quit her job and went back to her hometown to find another job. This time, she entered a cosmetics chain enterprise famous in the industry. Here, her marketing talent has been fully reflected. In a few months, she was named "sales champion" and "star employee". Good idea: first to know laider products, to explore great business opportunities. 1999, after graduation from university marketing, Xie Huiping only

Once, Xie Huiping's good friend Sun Yan came back from abroad to study and invited her to visit her family. Sun Yan was the best friend she had ever played since he was a child. He went to the United States 4 years ago and is now assigned to the Hunan provincial chamber of Commerce.

When Xie Huiping came to her house, she was doing her health. She saw that she had a remote control in her hand. When she pressed the button, a computer robot similar to the size of the vacuum machine began to clean every corner of the room. There was no dust, no wires to hold it, but it could sweep the floor clean. When it was short of electricity, it would also send out a police alarm, automatically charge to the charger interface, and then start working on its own after charging the battery, which made Xie Huiping suddenly stunned.

In her home, Xie Huiping also saw the lazy three in one breakfast machine. When you press the power, you can bake bread, fry eggs and cook milk at the same time. It only takes 5 minutes to make a delicate breakfast. You can easily cook it. A magic egg maker can cook 7 eggs. When you eat lunch at the office, you can also use it to cook eggs and fried eggs for adding vegetables.

There is also automatic cooking machine, just add raw materials, seasoning and water, like the "order" like the menu operation button, food will automatically remind and keep warm, can automatically make more than 300 dishes.

There are also automatic garlic stripper, automatic dryer, automatic cooking machine, automatic shoe cover machine, automatic popcorn machine, automatic disinfecting vegetable washing machine, lazy shoe polishing machine, automatic dishwasher, etc.

At this moment, she suddenly heard a beautiful bell. Sun Yan said, "sorry, my baby is wetting. I'll give him a change of urine."

When Xie Huiping was surprised, Sun Yan explained, "this is an automatic alarm system designed for lazy people. If the baby is wet, it will remind the diaper automatically."

These convenient and practical products are very popular in the United States, and are called lazy products.

These products make Xie Huiping ecstatic, and her business sense is very strong. She has a whim. If she can produce and sell these products in China, there must be a lot of money.

A good product: investigating the future of laziness market, the information collected by the company is numerous and collected. It shows that after the market survey of 580 white-collar workers in Shenzhen, Guangzhou, Shanghai, Zhengzhou and other places, 81% of the first consideration of household products is their humanization design. Over 85.7% of them are interested in or are interested in buying convenient and practical lazy products. The survey also shows that 96.4% of respondents are willing to accept higher prices than ordinary household products.

Lazy household products have a very broad market prospect, and have huge market profit space, which is a rare blank area in the market today, and the economic benefits are immeasurable.

At this time, she thinks that it is better to set up a self door rather than to take advantage of others. After all, it is to work for others, why not work hard for themselves?

A good project: building lazy chains, striving for industry pioneers.

Having done marketing in a large chain enterprise, she immediately opened a lazy shop, which was very popular. After being recommended by Sun Yan, who worked in the business department, it attracted the attention of the business department. After investigation and research, the Department of Commerce agreed that the "lazy lady" European and American household goods is a new industry that is suitable for the current market consumption. It will be welcomed by consumers. It is a project with good market prospects. It should serve as a key support object and give preferential support. Xie Huiping is also determined to make the business bigger and stronger.

She has invited a large number of professional R & D teams to develop and produce her own products, so that the company can achieve "complete variety and low price".

And opened the hotline 0731-5581085.

The company has made great efforts in marketing, and invited a number of internationally renowned marketing and planning teams to help the franchisees make suggestions. The professional team recommended that the "lazy lady" shop decoration should be simple and fashionable, so that people could feel the affinity when they saw it. The salesperson could demonstrate the use of lazy things in person, attract customers' attention, make the fashionable and fashionable Direct Investment Handbook, distribute them to the "new lazy people" in the big office buildings, handle the membership cards for the old customers, enjoy the "consumption integral" award with the card consumption, and every month and on different holidays, there will always be different promotions for the lazy ladies marketing headquarters, and there is a real point of calling the lazy lady's terminal sales skills. After all standardized operation, "lazy lady" is to strive to build the industry's NO.1 good policy: Acting lazy goods, sharing wealth feast.

Since 2007, the "lazy lady" European and American household products Co., Ltd. has joined in investment. Since then, there has been a great stir in the domestic investment field. The lazy stuff of the company has started a surge in the market. In just two months, the sales volume of the product is as high as about 1000000 yuan.

There has been an endless stream of franchisees from all over the country, and a number of investors have been robbing a franchise.

Among them, there are veteran veterans in shopping malls, and "laymen" who have never set foot in the business sea. Under the support and guidance of headquarters, they have successfully stepped into the new industry of lazy stuff monopoly.

Xie Huiping's legend of creating wealth has also become the object of many famous media tracking interviews. Many famous reporters, such as modern marketing, business classics and new finance Road, have come to do special projects, interview Xie Huiping, and some famous websites have also reported at length.

For a while, joining the "lazy lady" became a hot topic of wealth creation.

It's good to make money: to talk about laziness, "money" means unlimited scenery, "said Ms. Xiao, a franchisee in Guangzhou." I really appreciate Mrs. lazy, helping me find my own value again.

It turned out that Ms. Xiao has been a full-time wife and child at home, but slowly found her husband and her mother-in-law looking at their own wrong eyes. They always cynicized that they were having leisure time. In a fit of anger, she took out her private savings and opened a lazy lady store. Who knows, this hair was out of hand, and in the early stage, 60 thousand yuan of goods were sold.

She said, "thanks to such a good project, otherwise, I am still angry with my husband and mother-in-law."

Where can I experience the joy of self support?

Mr. Yang, a franchisee in Henan, said that before he joined the "lazy lady", he had gone through many detours. He saw a report on the "lazy lady" on television and felt it was a good money making project.

But he did not act hastily, he first went to the "lazy lady" company headquarters for a field trip, after the patient's patience explained, he felt that the company was trustworthy, and headquarters staff to clarify their own situation, the headquarters promised to give him preferential treatment, try to help him to open the shop as soon as possible, embark on the road to poverty alleviation.

When Mr. Yang returned home, he borrowed tens of thousands of pieces of money from his relatives and friends. With the support of the headquarters, he quickly opened the store, and the publicity in advance was in place, and the later follow-up service was perfect. This time he made his business flourishing and made a steady profit.

Today, he is acting as a regional agent. He is called "Yang million" by outsiders. When he talks about this pioneering experience, he always sighs, "it has not been improved for many years. It is because the choice is wrong, and the effort will be wasted.

It makes my life sound and vivid.

Mr. Zhang and Mr. Zhang came from Shenzhen. After he read all the introduction of the company's website, he started his own idea of opening a store.

He thought, "Shenzhen's economy is flourishing, people's lives are very busy, and there must be a big market for slacker products."

He talked to the consultant on the Internet for two days and decided to go to Changsha to see it himself.

To the company, a whole floor office space has a total of 20 offices: a well decorated lecture room, a replying marketing department, a customer service department, a customer reception department, a variety of product exhibition rooms, and a design department specially designed for franchisees, which is responsible for the after-sale marketing department, the logistics department responsible for supply, and so on.

Very formal style, staff quality is also very good, the product type is very complete, after-sales service and security, he decided to join on the spot.

He said, "my determination is to make an annual profit of 200 thousand yuan, otherwise I am sorry for the company's full support."

1. expert comments: in the current form, there is no commercial form of lazy household product monopoly in the market. First, because the product is too fragmented, for a single entity store, nearly 100 manufacturers are stocking and stocking up. Such a huge workload is almost impossible to bear; secondly, due to too many kinds of single store stores and too few individual purchases, the purchase price and logistics cost are high and difficult to operate in actual operation.

Third, many franchisees are interested in lazy products, but do not know much about the nature of products, business management and advertising promotion. They need help.

The lazy lady seized the opportunity to introduce the advanced consumption concept of the United States, and developed fashionable and practical household products, which provided everything for lazy people and provided strong support for later stage, thereby protecting the interests of franchisees and writing the legend of creating wealth.

Li Yiyu, a specialist in marketing, is a famous marketing expert in China. He is a vice president of China Planning Research Institute and a MBA tutor. He has deep insights in the field of business strategy, organization and marketing, and has a high reputation in the industry.

Income: 2600 yuan (average value, higher season sales) monthly sales income: 2600 yuan 30=78000 yuan monthly gross profit: 78000 yuan 60%=46800 yuan monthly expense expense: rent: 5000 yuan, personnel wages: 2400 yuan, water and electricity charges: 400 yuan, industrial and commercial tax: 400, total: 8200 yuan, net profit = gross profit - expense monthly net profit: 46800-8200=38600 yuan, annual net profit: 38600 x 12=463200 yuan 3. authority analysis: editor in chief of modern marketing magazine, Gao Wei analysis: "lazy lady" can successfully develop many provinces, regions, and many channels of market. Profit analysis of mail box Liyiyu988@163.com2.: open shop revenue analysis (example of medium-sized cities): daily sales

The two is the policy of joining the "lazy lady". Anyone can manage it.

Three is the current market potential, the lazy lady's unique marketing means, allowing franchisees to make money lightly.

Pan Siyan, editor in chief of the new finance road magazine, believes that investing in "lazy ladies" is the six main reasons for making money.

First, there is no competition in the blank market.

Many products of lazy ladies are hard to find the same products in the domestic market and the same industry.

Two, rich in category, ensure supply.

A variety of product themes, three-dimensional product categories, three-dimensional to meet the market consumption.

Three, open shop flexible, ultra-low threshold.

Downtown stores, community stores, shops and stores, twenty thousand yuan can start.

Four, huge profits and amazing returns.

E-commerce is very helpful. The industry offers the lowest price, double profits and double the profits.

Five, enterprise strength, industry leader.

The products of lazy ladies have successfully developed many provinces, regions and multiple channels, and the business model is mature.

Six, chain mode, join zero risk.

Unified store image, unified supply price, unified market hand.