Ma Yun Broke The Record Again: 2 Hours Turnover Exceeded 101 Billion 900 Million! Clothing List Is Released! Who Is The Strongest?

"Double 11" entered the tenth year.

In November 11, 2018, unaudited data from Alibaba platform showed that Tmall's double 11 global Carnival turnover (GMV) exceeded 10 billion yuan at 2 minutes and 05 seconds. In 2017, it achieved 3 minutes and 01 seconds. In 2016, 6 minutes and 58 seconds were spent. 2015 spent 12 minutes and 28 seconds. 2014 took time to 38 minutes, and 2013 took nearly two hours.

2 hours, 2018 Tmall double 11 turnover has exceeded 101 billion 900 million.

The whole brand broke 2 yuan, 5 seconds and 100 million yuan.

Semir electric double 11 full channel 2 minutes break through 100 million yuan, 27 minutes break through 400 million yuan;

UNIQLO Tmall flagship store broke 35 yuan in 100 million seconds.

Eve Li scored 100 million in 31 minutes and 50 seconds.

The GXG electric company has 4 minutes and 42 seconds to break through 200 million yuan, which is 8 minutes faster than last year.

In the cotton age, 31 minutes and 50 seconds, sales exceeded 100 million yuan.

Group Trading Volume 10 minutes and 35 seconds to break through 100 million yuan;

CAMEL camel 9 minutes and 01 seconds sales exceeded 100 million yuan, 1 hours 23 points broken two hundred million;

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107 minutes break 100 billion! Fashion apparel category list released

Who is the strongest in fashion apparel? Look at the first half of the list.

As a channel of Commerce, the electricity supplier will inevitably return to the essence of Commerce, and the product will become the real core of the future competition.

The increasingly distinctive personality and aesthetic claims of consumers make the demand for products more and more diversified. The rapid updating of products in small quantities becomes an inevitable trend, and flexible supply chain becomes more and more important in the new business needs.

Flexible supply chain is the key.

Clothing supply chain, as a complex non-standard product, coupled with the characteristics of the electricity supplier's sales, leads to the difficulty of constructing the supply chain for clothing suppliers.

Compared with the traditional clothing enterprises, clothing business enterprises have huge consumer group portrait data, and are good at grasping the prevailing trend. However, the development of suppliers and the choice of order patterns are not enough, and the order pattern is precisely the core link of the establishment of clothing supply chain.

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In terms of e-commerce brand, traditional supply chain has no core advantage.

In addition, product homogeneity, quality can not be guaranteed, inventory and cost problems, all along with the growth of enterprise sales seriously restricts the development of the company.

The large-scale e-commerce clothing brand is aware of the need to combine the Internet concept and technology to create some new supply chain value and gradually begin to move forward to the last step of the supply chain.

Such as the independent design style, the development of new fabrics and so on.

If an e-commerce enterprise wants to establish a complete and high quality supply chain, it can not only improve manufacturing links, but must start from design and research and development. First, fabric planning and commodity planning can bring great convenience to the supply chain.

For factory to realize flexible production, single piece flow is a better method at present.

However, what needs to be understood is that the flexible supply chain is not a patent for the electricity supplier, nor is it suitable for all the electricity suppliers. The flexible supply chain is not suitable for all factories. The supply and demand of the market and the division of labor in the society decide that some businesses and factories will take the route of mass production and high cost performance, and the other part will take the personalized high value-added route. At present, most factories lack the ability of flexible supply chain, and this is also a great opportunity for some factories. It is foreseeable that in the near future there will be a group of flexible suppliers specializing in a small number of suppliers. The factory's participation in the electricity supplier's route is not just in Taobao,

To open the shop on the platform, to be sure, most of the factories are not suitable to open the retail shop for retail, but it should be to optimize the product design and improve the production line to meet the needs of the market and business.