Niche Brand Band Of Outsiders Is About To Revive.

Last June, Losangeles was founded in 2004.

Band of Outsiders suddenly announced that it would no longer participate in the season of New York.

He dismissal most of the company's staff, organize a clearance sale and close his flagship store in New York.

For a while, it led to speculation that the reasons behind it, and its founder and creative director Scott Sternberg refused to speak.

In fact, he has only done two things: one is to tell WWD that he knows all the ins and outs, and the two is to send an old American artist Mama Cass Elliot singing "New World Coming" on the official Instagram of the brand.

Band of Outsiders founder and former creative director Scott Sternberg

Even though Scott Sternberg remained silent, the cause was finally revealed by the Belgian fashion fashion foundation CLCC S.A., which also acquired a minority stake in Yang Li in 2015. They announced that they had provided a loan of $2 million 500 thousand to Band of Outsiders and secured by the other party's brand copyright and existing fixed assets.

However, the brand failed to fulfill the obligations of the borrower, causing CLCC S.A. to become the legal owner of Band of Outsiders according to the agreed contract.

In August last year, CLCC S.A. tried to sell the brand in an auction, but the amount of purchase offered by the buyer was different from that of CLCC S.A..

At the same time, the foundation also revealed to the media that the Band of Outsiders will not disappear completely, and it is expected to return in 2016. But its founder, Scott Sternberg, will not be in the plan.

Band of Outsiders 2015 autumn winter women's wear series

With the approaching of the 2017 New York spring and summer fashion week, the revival plan of Band of Outsiders is also gradually brightening. According to the news, CLCC S.A. announced that the brand will hold a new rookie on the New York fashion week (expected to be September 11th), while Band of Outsiders also reopened the home page on Twitter, Facebook and Instagram, and replaced the new handwritten font of the handwritten font.

Team.

The famous actor Kirsten Dunst is an advertisement for the Band of Outsiders 2011 spring summer series.

Prior to the establishment of Band of Outsiders, Scott Sternberg was a broker in Hollywood and served in the famous CCA brokerage company.

From the end of 2003 to the beginning of 2004, he became interested in fashion. He founded the brand of men's wear and expanded the women's wear line in 2008.

Band of Outsiders was first born in the American preparatory style, and was also very unique in positioning: neither Thom Browne nor Gant Rugger.

As one of the representatives of the minority fashion brands, GQ magazine once described it as "an oddball combination of Wes Anderson style and cool California style" - Scott Sternberg's advertising image with Polaroid cameras as its brand, and it was once a masterpiece with a more humanistic atmosphere than Terry Richardson.

He used to work in Hollywood background, so that Frank Ocean, Michelle Williams, Kirsten Dunst, Andrew Garfield, Amy Adams and other celebrities are willing to appear.

In 2012, Michelle Obama, the president of the United States, also made an unexpected choice to wear a brand dress to attend the new book conference.