The Difference Of Brand Sponsorship Strategy Of Quanzhou Sports Highlights The Difference Of Their Target Market.

The 2016 is the sports year.

The masters are ready to prepare for sports marketing.

For the global sports community, 2016 is undoubtedly an exciting sports year.

It is not difficult for the general public to see the opening of the European Cup last Friday.

June is more like the season of sports. Fans all over the world are extremely enthusiastic.

In addition to the football cup of America and the two European intercontinental matches, the NBA finals of basketball are in full swing.

For all businesses, this June is the best time to increase marketing and brand exposure.

However, the Quanzhou sports brand has remained silent for the strong players in the marketing section. Netizens even said "June is quiet here".

The so-called "masters" are often lonely.

Behind this quiet situation, it is an open fact to seize business opportunities in sports year.

The branding of the brand has been surging, and many brands have begun to prepare for the August Olympic Games. From the signing of the multinational Olympic Committee partners to the Olympic cooperation partners, the brand names of different brands are different, and the difference of sponsorship strategy highlights their respective goals.

The difference.

Differentiated competition

Since the 2008 Beijing Olympic Games, conventional Olympic resources have been monopolized by foreign industry giants. Quanzhou sports brands once sponsored or sponsored national delegations, or betted teams and players, opened up the "Second World War line" of Olympic marketing, which created a new way to stage the Olympic Games in the way of "edge ball", which was once referred to as the "curve entry into Olympic Games" by the industry.

After eight years of market panning, many brands have been pformed or disappeared, and the rest of the brands occupy the main share of China's sports equipment market with their respective positioning.

After years of experience, these brands are no longer rushing ahead of the Olympic Games, just to show their faces, shine and grab a shot on the Olympic stage.

The sponsorship purpose of its major events is clearer, more targeted and more sophisticated.

If

The signing of the more than 10 National Olympic teams adopted the "wolves tactics". The 361 degree appearance was the official background of the Olympic Games partners, so Anta was playing the brand of the Chinese national team.

Behind their different sponsorship tactics is the difference in target market positioning.

PEAK chairman Xu Jingnan said that PEAK's Olympic strategy upgrading is not only limited to signing more national teams, but also integrating top-quality sports resources, integrating the global high-quality platform, and adopting three-dimensional marketing mode, so that marketing resources can be more directly sold for sale.

He said PEAK has basically sold its products to the 10 Olympic Games in the Rio Olympics.

Consider overseas strategy

In international competitions, Chinese enterprises still have much room to dig.

Xu Jingnan said: "through so many years of internationalization, PEAK has explored a way of operation to support the dual output of brands and products."

361 degrees hand in hand International Olympic Committee also has its overseas strategy consideration.

As the 361 degree president, Ding Wu said, "we have been committed to sports marketing, and cooperation with the Olympic Games is a milestone for the company.

Everyone in Brazil will have the opportunity to understand our brand and products, so we are very happy. "

From the plan of sponsoring Rio Olympics in 2014, it has announced that it will invest 33 million Real (90 million yuan) into the Brazil market at 361 degrees.

In the 361 degree Brazil plan, there are warehousing centres and 10 representative offices in Brazil.

Sergio Bakalo, general manager of the 361 degree Brazil company, said that Brazilians like sports and have a wide market for sporting goods, and 361 degrees Brazil will be a strategic choice with a common purpose in sponsoring the 2016 Rio De Janeiro Olympic Games.

Zheng Jie, vice president of Anta, talked about the eight years of sponsoring the Olympic Games, and said that 2016 was the eighth year of cooperation between Anta and the Chinese Olympic Committee. The encouragement of these eight years also made Anta grow into the leading brand of Chinese sporting goods.

Over the years, Anta's brand spirit has been deeply integrated with the Olympic spirit.

According to the insiders, sporting goods companies must see whether they have the ability to integrate Olympic sponsorship into their daily business operations, make full use of and play the role of Olympic sponsorship in the long run, and be willing to become Olympic sponsors. They must not become sponsors of Olympic Games simply because they want to become Olympic sponsors. The key is to see whether they can develop their brands and businesses from the perspective of their own business.