Badgley Mischka New Initiative Founder Buy Back Brand Ownership

Earlier, we have continued to report that Iconix has launched a poison pill plan to boycott its old UMBRO soccer brand UMBRO after receiving a hostile takeover. However, the group's earnings report has not been reversed. In recent days, Mark Badgley and James Mischka, the founder of Badgley's luxury brand Mischka, announced that they would buy the luxury brand Badgley Mischka from Iconix.

It is reported that this time

Fang is a newly established joint venture company.

And Titan Industries Inc and MJCLK LLC jointly launched.

The paction amount is $16 million.

Previously, Badgley Mischka was the famous red carpet brand.

However, in order to sustain the development, the brand decided to pform into a real lifestyle luxury brand. At the same time, it worked with Iconix for 11 years until the brand was acquired by Iconix in 2004.

Although designers refused to disclose brand related marketing data, the Badgley Mischka brand's market share and exposure rate are likely to bring considerable marketing volume to the growth of Iconix group.

Iconix has been in trouble since last year, and the acquisition is no doubt a plus for the group.

After the completion of the paction, apart from maintaining the existing men's wear, women's wear, dress and other categories of business development, will also restart the perfume and jewelry business.