E-Commerce Giant Jingdong Join Hands To Break Through The Line Of Clothing Companies

The three words "clear inventory" are like heavy stones.

At the same time, the "single shop profit" is also a curse. Before the rapid expansion period, many stores have become the "ribs" of clothing enterprises.

Is there a way to allow businesses to clean up inventory and revitalize stores?

This method seems to have shown signs.

In June 9th, Jingdong mall and bestseller group, Lining, XTEP, La Natsu Bell and so on four.

Jointly launched the sales model of clothing O2O.

The O2O itself is not complicated. The thousands of stores under the above four garment enterprises can be turned into small storage centers. After users order the Jingdong, Jingdong couriers can pick up goods from nearby stores and send them to the users' hands. Users can also go directly to the nearest stores themselves after work.

In terms of logistics, there are claims that it mainly depends on Jingdong's proprietary logistics, which is also one of the advantages of Jingdong.

For customers, this kind of "electricity supplier + store" O2O brings more convenience: because the central storage is omitted, users can achieve "day to day" or "next day" after placing orders, and when users return goods, they can also return directly to stores.

This new business mode can combine offline stores and online sales, that is, if customers are optimistic about what clothes they buy at the store and decide to buy them, they only need to use Internet terminals to place orders for the clothing. The selected clothes can be sent to designated locations quickly. This kind of "on-site selection" + "door-to-door" + "free queuing payment" user experience is obviously better than the traditional sales mode.

Jingdong has greatly extended its "tentacles" from this cooperation.

Over the past few years, Internet Co has gradually realized the many disadvantages of pure online sales, and began to rush to occupy the logistics and store resources under the line. It intends to take the lead in "last mile".

After working with these four garment companies, Jingdong not only gained more sources of goods, but also made good use of the store resources of these companies.

As for Lining and other garment enterprises, they can also get some benefits from them.

First, Jingdong's mature resources on the mobile internet terminal can become an important means of its drainage.

Second, the existing payment mechanism of Jingdong also makes it unnecessary for merchants under the line to develop and promote their own financial payment system, and customers can complete payment by directly using the payment tools of Jingdong.

Third, O2O also brings efficiency improvement.

Responsible person said: in the past, a clothing parcel took 3 days to deliver. After the O2O mode was adopted, it could be delivered on the same day and the stock could be restored within 2 days.

This new mode will soon spread rapidly in the near future, so that garment enterprises will usher in a brand new tomorrow.