US Internet Underwear Brand Financing $4 Million

Recently, the Internet men's underwear brand Mike Wilton (Mack Weldon) has just completed the $4 million A round of financing, plus the $2 million seed investment in 2014, which raised a total of $6 million.

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Founded in 2012 in New York with Michel, the former has rich experience in digital field. The latter has 25 years of experience in clothing industry, and has served in famous brands such as Ralph Lauren and Tommy Hilfiger.

The two are determined to combine the fine quality of advanced clothing with advanced technology, reshape the men's basic costume and emphasize the quality of life.

Brian Berg said that the idea of building the brand came from its purchase.

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It is a frustrating experience because the style and quality of this category are always erratic, while male consumers want to buy their favorite products again and again.

In addition, the new Internet brand adopted robot technology to greatly improve the efficiency of distribution and facilitate customers to repeat orders and purchase.

The financing will be used to further product innovation, test new sales channels, expand market size, and optimize e-commerce and mobile platforms.

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From 2010 to 2015, the growth rate of men's clothing sales has far exceeded that of computers, cameras and food.

This is a statistical data from IbisWorld company, a survey company. You may easily retort that it is not because the number of people who buy men's clothing online is very small. This view is very correct.

As Will McKitterick, an analyst at IbisWorld, said, electronic products such as cameras have been flooding the Internet for many years, and the online men's wear market is far from saturated.

Like the men's market, the electricity supplier category, which is regarded as the next Flashpoint, is a grocery store. But from the current data, it is far from the expectations of the electricity suppliers.

Thus, under the influence of various factors, the sales growth of male clothing has reached the top.

On the other hand, according to IbisWorld's prediction, the sales growth of men's clothing will continue to stay ahead for the rest of the ten years.

But there are also more important reasons, which objectively promote the growth of men's wear online market.

Nowadays, many clothing brands have realized the growth trend of male fashion consumption, and some fashionable men's styles in recent years, such as Sen series, sports and leisure, etc.

And their way of dealing with them is to cooperate with fashion providers. For example, Need, a western style cowboy fashion brand, has recently started collaborating with the fashion business Farfetch (Farfetch has just been valued at $1 billion), so that men can buy Jeans, flannel and advanced sports pants online.

In addition, compared with the past, the current electricity supplier is more mature in terms of delivery, payment and online experience, and male consumers are more efficient in pursuit of efficiency. After these improvements, the adaptability to online shopping will also be greatly enhanced.