Ruble Devaluation Demand For Russian Shoes In 2015 Or Down 20-40%

According to Russian news agency, Tass news agency, according to Russia

The company forecasts that the demand for Russian footwear will drop by 20%-40% in 2015, due to the decline in real incomes and price increases in Russia. At present, 90% of imported shoes in the market will rise by 20%-25% in spring and summer.

Experts predict that demand for low-grade shoes as a necessities is expected to decline little, necessaries, while the demand for medium and high grade shoes with higher profit margins will be greatly reduced.

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The scale of the Russian footwear market in 2014 was 30 billion 470 million US dollars.

Russian footwear market latest research shows that in the first half of 2014, Russia's footwear output increased.

The size of the market represented 182 million 100 thousand pairs in real terms, 11.7% less than in the first half of 2013, and 12 billion in value terms, down 13.3% from the same period last year.

In the first half of 2014, Russia

Class 122 million 700 thousand pairs, compared with the same period in 2013, decreased by 16.6% and the import value was $8 billion 300 million.

In the overall import structure, the proportion of the ten brands accounted for 40.3% (3 billion 350 million US dollars), and the leading import brands included CENTRO, ECCO, TACCARDI and ADIDAS.

In the first half of 2014, the per capita consumption of footwear in Russia was 1.3 pairs, which was 13.4% lower than that in the same period in 2013.

The decline in consumption is due to an increase in population and a reduction in the size of the footwear market represented in physical form.

In the first half of 2013, -2014, Russia

Major events such as Chinese brand Anta entered the Russian market, and Di Noli Mathew and Russian shoe companies introduced new brand shoes. The Customs Union proposed to ban rubber coated sports shoes and high-heeled shoes.

According to analysts, the size of the Russian footwear market in 2014 was US $30 billion 470 million.