What Spark Does China UK Cooperation In Fashion Design Education Hit?

As for fashion design, there are more and more copycat versions. As soon as the new fashion comes into the market, various "clones" emerge one after another. The designer's originality will "benefit" a large number of people. Although China's textile exports account for about 1/5 of the world's total, it lacks original brands. because clothing The market changes fast and the cycle is short. Some enterprises have no time and some do not have funds to research, develop, design and innovate. Instead, they habitually imitate and follow the trend. One of the problems of highly repeated brands is that they weaken their uniqueness and concentration in the eyes of the public.

It is gratifying to note that the Sino British College Students Collaborative Innovation Original Design Conference, the closing show of Ningbo International Fashion Festival, has arrived as scheduled.

This press conference shows a series of college students' original clothing works relying on INTREX brand, which are jointly produced by Zhejiang Textile and Garment Vocational and Technical College, Manchester University, Northampton University, Salford University, etc. The works shown in this press conference are all from 260 sets Chinese/English The collaborative innovation projects of college students have been screened at various levels and come to the fore.

For this release, Zhu Shuchuan, the helmsman of INTREX brand, said: "If our brand has not found a way to communicate with the international forefront and has not created a clothing life that everyone agrees with, then our once proud" Made in China "should show more confidence and make some breakthroughs!"

　 "What we do is original!"

"The purpose of this release is to promote the original spirit of INTREX brand, show the original design works of Chinese and British college students, promote the attention and thinking of the industry on original design, and form an atmosphere of valuing and respecting original design. INTREX is an enterprise that originated in the UK and settled in Ningbo. The reason why it chose Ningbo is that the original spirit of this land is the main focus. Youngor, Shanshan, Luomeng and other veteran brands are all bred in Ningbo. They have always been relying on the Ningbo Red Gang and focusing on originality. I don't know if you have seen the song written by Zhongyang not long ago theatre The opera "The Tailor of the Red Sect", jointly created by Ningbo Performing Arts Group, is the capital that we Ningbo garment people are proud of. If you want to see the original clothes, just look at us. We have the strength to do it! ”Zhu Shuchuan said confidently.

Fashion is not a field that can survive easily. It often needs innovation and change. In this case, design talent is an extremely important issue. It is reported that INTREX is a men's wear brand with international inclusiveness and aesthetic standards jointly created by Chinese and British fashion students and design teams. Song Fujun, Secretary of the Party Committee of Zhejiang Textile and Garment Vocational and Technical College, said in his speech that the "Sino British College Students Collaborative Innovation Project" is the crystallization of the in-depth cooperation between the college, INTREX and the Cultural and Educational Exchange Office of the British Embassy. In May last year, after the signing of the Sino British collaborative innovation project for college students, INTREX also became an internship base for students studying in China at Zhejiang Institute of Clothing and Textile Technology. In two years, INTREX welcomed and sent several groups of interns from famous European universities.

In fact, the "Sino British College Students Collaborative Innovation Project" can be said to be a natural success. As early as a few years ago, 13 experts in the field of textile and clothing from 12 famous universities in the United Kingdom came to Ningbo to participate in the Sino British Seminar on Higher Education Cooperation at the invitation of Ningbo Municipal Education Bureau. They had extensive technical exchanges and cooperation talks with relevant principals of more than 20 colleges and universities in Ningbo, and more than 80 representatives of more than 30 textile and clothing enterprises. The purpose of the negotiation is to realize the comprehensive cooperation among the government, universities and enterprises and establish a long-term effective partnership through educational projects in the process of education internationalization.

　 The academic school is full of "British" spirit

When the reporter asked whether a brand would lack commercial value if it paid too much attention to the academic school with insufficient market experience, Zhu Shuchuan denied this view. He said: "The biggest feature of academic design is that it is unconstrained and unconstrained. This is where the power of originality lies. Our brand originates from the UK, and the 'British' spirit is its feature. In addition, the natural color of the British countryside and the unique small flowers and grid patterns are the landmark symbols of INTREX. Clothing needs to be designed quarter by quarter, and it needs some time to create your own style and establish your own identity. Therefore, in terms of design control, in addition to the team led by Sanjeev Davidson, the British creative director, we also hired French PECLERS Studio and Japanese buyer UCHINO NOBUHIKO as consultants. Therefore, it is our advantage to be original without losing market value. "

INTREX's requirements for details are as rigorous and meticulous as British gentlemen to ensure that the quality of ready to wear clothes is on the same running line with international brands. In the spring and summer of 2015, INTREX's main color is blue, which changes in brightness and purity, and adheres to the natural color. Sanjeev Davidson said in this regard: "Our brand advocates an urban leisure style, and any man who pays attention to clothes can look fresh from head to foot in the store. The patterned scarf is specially equipped for INTREX this season, and the British casual shoes encourage the" British "spirit!"

The biggest feature of nearly 100 sets of clothing in the three series is the neutrality. In recent years, the feminization of men's clothing and the masculinity of women's clothing have become increasingly prominent. In particular, the theme of "artist" splashes English pastoral oil paintings on the fabric like capital letters, trying to set off a kind of simple emotion close to nature. "Men are getting more and more tired in this fast-paced society, and this kind of color is filling their emotional gap. Pastoral awareness color and pattern may dominate the future urban life category of men's clothing." Sanjeev Davidson said. In addition, INTREX has always adhered to the use of cotton, linen, wool and other natural and environmentally friendly high-quality fabrics from Europe, America, Japan and Turkey, which is very consistent with the current international concept of green and environmental protection.

Chinese men are paying more and more attention to their personal image and high-quality life. It is reasonable to believe that there will be more and more men's clothing brands oriented by colorful lifestyles.