Exhibition: Harvest Beyond Orders

In the interview of the major exhibition sites, the author heard more than once that the first time they came to the exhibitors said that the focus of their participation was not on the number of harvest orders, but whether their product ideas were effectively promoted and promoted. This does not care about orders, but also cares about the way of exhibiting products. clothing There are some obvious differences in the participation of enterprises. The difference between them is also not very well understood by local garment enterprises, but it may be the inevitable choice for enterprises to become bigger and stronger in the future.

During the interview, Kathleen from Taiwan Clothes & Accessories Wu Zhonghang, general manager of the company, told the author that when they were attending exhibitions in the mainland, they mainly publicized their own business and design concepts, especially in the previous exhibitions. He said: "when we are exhibiting in the mainland, we will focus on promoting the concept of environmental protection. From the application of environmental protection materials to the environmental protection of production technology, although it will cause a certain increase in the cost, but as long as there is a surplus, every garment enterprise should assume its social responsibilities and reduce the pollution generated by the production and marketing links of garment enterprises. Yu Zhengri, assistant director of design of real Ni Lai Yi Garments Co., Ltd. from Guangzhou, told the author that their Korean design director attached great importance to charity. "Because our profits come from society, it is also reasonable that we should give some of our profits back to society."

Environmental protection, charity, humanities and other social responsibilities are often the mainstream ideas that foreign exhibitors most want to promote, because in their view, the promotion of corporate culture must precede the introduction of products. In the view of local clothing enterprises, these foreign enterprises seem to be a little bit "not to eat people's fireworks". The slogan is good, but the slogan is good, business is not necessarily good, and the increase in the cost of environmental protection is not the responsibility of all garment enterprises.

On the face of it, the first time the exhibitors of foreign clothing enterprises are thinking about how to shout their own business and design concepts, guests first explain the corporate culture, then guide the products, and then return to a pile of enterprise profiles. Instead of rushing to discuss business with others, there are many people who come to know a fair, but there are few cooperative intentions.

But from a customer's point of view, it's different. If you are a client, will you choose to cooperate with a company with positive social responsibility and positive corporate culture, or an enterprise that is eager to make an order with the effort to recommend products? The answer is obviously the former. In addition, the impression that every quarter of a company produces on its customers will not remain the same. However, corporate culture is not easy to change. It will become the most stable link between customers and enterprises, and even bring considerable benefits.

In fact, there are reasons why foreign clothing enterprises value the idea propaganda: foreign enterprises often cooperate with overseas customers. In the eyes of overseas customers, there are only two ways to talk about business. The first is to open mouth and business. After making the contract terms, each of them strictly fulfil their obligations. Finally, Hello, I am happy, I am happy to cooperate with each other, I understand each other in cooperation. The second is to become friends first and then become partners. From the perspective of long-term cooperation, it is natural to spread out its own corporate culture and ideas, enrich its brand connotation, and then communicate with long-term partners. Perhaps this is a lesson that local clothing enterprises have fallen behind in building brand culture. Therefore, in my view, local garment enterprises want to develop in the long run and join the ranks of ideas are likely to be the inevitable choice for future development.