The Three Or Four Line Garment Market Has Become The Growth Point Of Garment Enterprises.

< p > domestic a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > sales scale continues to expand, sales growth has slowed down.

According to the data released by the National Bureau of statistics, from January to July this year, enterprises above Designated Size (unit) wear < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > hat, needle a target= "_blank" href= "//www.sjfzxm.com/" > textile > _blank > retail sales totaled 617 billion 400 million yuan, an increase of 11.9% over the same period last year.

Compared with the 17% growth rate in the same period last year, it dropped 5.1 percentage points.

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< p > China Clothing Association recently released a report that domestic clothing sales grew steadily in the first half of this year, but the industry sales growth slowed down due to the overall economic situation.

It is worth noting that in the second tier market growth is relatively slow at the same time, the large volume of the three or four line market growth accelerated, showing strong vitality and greater room for growth, which has become a major highlight of domestic clothing sales.

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< p > data show that in the first half of the year, the retail sales of clothing commodities of major large scale retail enterprises increased by 6.6% over the same period last year, 4.7 percentage points lower than that of the same period last year. The sales price of clothing commodities of the major large scale retail enterprises in the whole country decreased by nearly 10 percentage points compared with the same period in 2012, and the decline was obvious.

In contrast, clothing sales outside the second tier market show an active trend.

In the first 5 months of this year, the total turnover of 40 units monitored by the Circulation Association of China Textile Industry Federation reached 268 billion 755 million yuan, an increase of 10.92% over the same period last year.

Among them, the total turnover of clothing professional market was 134 billion 355 million yuan, an increase of 12.15% over the same period, showing strong vitality.

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< p > under the background of shrinking international market demand and slowing domestic market growth, many garment enterprises are facing greater pressure on production and marketing.

The acceleration of urbanization and the rapid growth of the domestic three or four line garment market have opened up new market space for domestic garment enterprises.

This change in consumption trend is bound to attract more enterprises to "downlink" deep ploughing. The domestic front-line clothing brands and the former sportswear brands, which are deeply trapped in the collective discount, have put the channel sink down on the agenda.

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< p > compared with the situation of fierce competition in brand and weak sales growth, the clothing stores in three or four tier cities are more likely to solve the problem of inventory digestion and rising costs. With the increasing purchasing power, the three or four line market has become the growth point of many garment enterprises.

Insiders say that the acceleration of channel sinking is not only because manufacturers are targeting the broad three or four line market, but also a reason that can not be ignored is that foreign brands are accelerating penetration in the network and physical stores, which has led domestic garment enterprises to accelerate the pace of intensive farming.

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< p > clothing industry should focus on channel sinking to grasp the business opportunities of the three or four tier cities, while paying great attention to the growth of the online market.

For a long time, the boom of Internet sales has sprang up, and online sales of all major clothing categories have seen a sharp increase year by year.

A recent online survey showed that last year, online shopping consumption from domestic counties and even villages and towns increased by more than 80% over the previous year.

Data from Taobao, a well-known shopping website, showed that sales in the first 5 months of this year, including women's wear, men's wear, children's wear, underwear and sports a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, grew by more than 58% year-on-year, and apparel accessories appeared more than 150% year-on-year growth.

This shows that clothing online sales are rising rapidly, online and offline integration development is imperative.

It is not difficult to see that the potential of the clothing domestic market is still large, and it is worth digging deep into the market.

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