Industry: Bottleneck Or Coming

Xiao Xiao, a student of Nanchang University, who loves a href= "//www.sjfzxm.com/news/index_f.asp" > sportswear < /a >, found that the price of sportswear was generally much cheaper this year. She spent more than 800 yuan from head to toe in a new dress.

"The discount in previous years is not so low. Almost every store will have a discount this year, especially when there are so many offers for new products."

Xiao Xiao said that many clothing brands, such as a href= "//www.sjfzxm.com/news/index_c.asp" > spring dress < /a >, are rushing to do activities, and the discount rate is obviously higher than in previous years. There are many discounts, buy gifts, limited time snapping, and various styles.

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< p > < strong > sportswear shop pformed shoes store < /strong > /p >

< p > < strong > visit: sports brand shop discount sale become normal. < /strong > < /p >

< p > 6, the reporter conducted a field survey of < a href= "//www.sjfzxm.com/news/index_p.asp" > Nanchang < /a > sports brand clothing store. It was found that most of the Nanchang sports brand clothing stores were offering discount activities at different levels, and some brand discounts were alluring.

Anta, located at Shengli Road, posted a banner at the door. "Shop upgrade special offer price". PEAK is playing a 3~5 discount. Adidas, Nike, Jordan and Hongxing Erke also have different discount activities.

Some of the discount items are as low as 80 percent off, and new spring products are often two, 50 percent off and 32% off respectively.

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< p > reporters saw that there were eight or nine leisure and sports shops on both sides of the Zhongshan Road section between Bayi Road and Yuanming North Road, with no exception, ranging from 80 percent off to 22% off.

And for frequent shops around the tide, many of the shop staff are ignorant to avoid.

But the salesperson of a sportswear brand revealed that several stores were closed in Nanchang last year. Now the discount sale is on the one hand to digest the inventory, and the new product is also to increase sales.

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< p > < strong > industry: bottleneck period or coming, < /strong > /p >

< p > by the end of February this year, He Ruibo, chief financial officer of XTEP, told the media that XTEP closed 80 to 100 stores last year. This year it intends to close 100 to 200 stores. The news immediately triggered a heated debate in the industry.

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< p > from the current closed shop data, last year, Lining, Anta, PEAK, XTEP, 361 degrees, and China's six major brands had more than 3000 outlets, of which more than 1000 were Lining and PEAK.

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< p > a insider revealed that "Guan Dian Chao" has spread to twenty or thirty stores in Nanchang. This is only a sign of the coming of the bottleneck period of sportswear, which is related to the blind expansion.

In order to rediscover the market, we only have to shrink the number of stores and increase the sales of single stores.

But Ms. ye, a shop owner who runs sporting goods for more than ten years in Fuzhou Road, believes that the arrival of the bottleneck period of sporting goods is not related to the differentiation characteristics of enterprises.

In addition, online shopping also brings a lot of impact to sports leisure clothing stores.

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