China International Textile Fabrics And Accessories (Qiu Dong) Exposition

Entering the 2012 China International

Fabric and accessories (Qiu Dong) exposition venue, the most obvious feeling is that the speed of fabric research and development and marketing towards the lower reaches is accelerating. Most of the fabric companies are displaying the garments made of fabrics at the scene, and in their marketing content.

Brand is formed seamlessly.

As a result, China's international textile fabrics and accessories (Qiu Dong) Fair has sung the "fabric sound" belonging to the textile industry in the face of the downturn in the whole industry.

The "top-down" mode has gradually formed a trend in the garment industry over the past few years. The clothing brand is changing the habit of looking for fabrics in the past for the popular theme in the face of the needs of customers' diversification and rapid ownership. Instead, they accept the research and development plan of information, data and fashion trends that the upstream fabric companies voluntarily put forward.

A few days ago, at the third China fashion industry forum, Sun Ruizhe, vice chairman of the China Textile Industry Federation and director of the China Fashion alliance organizing committee, mentioned an important data in the speech that the urbanization rate will reach 65%~70% in 2030.

This information shows that China is changing rapidly to a consumer oriented country. Fashion will also change between individual consumption and public demand.

The pformation of the minority and the masses will inevitably change in quantity.

The qualitative change of quantity change urges the clothing brand facing the terminal to go faster.

In order to speed up the efficiency, the fashion added value of clothing brand has also returned to the upstream textile industry.

No matter the concept of "fabric buyer" of the new generation Xiamen exhibition company, or the latest "color fiber" technology of the old brand fiber brand, all of them are thinking about the downstream clothing companies in front of them.

The textile industry from upstream to downstream is not a 2012 feature. As early as a few years ago, various textile industry clusters began to search for the fastest docking with the research and development of clothing brands.

In late October, the 2012 China Fashion Design Competition held in Keqiao, Shaoxing, fourth, set up a platform for textile enterprises and clothing brands and design talents a few years ago.

During the competition, the fabric enterprises and

Docking will also become the most popular activity of clothing brand, which is a typical "top-down" success story.

Lock and precise demand range, so that the fabric has high added value and shorten the time cost.

This is not determined by the upstream fabric enterprises and downstream clothing brands, but by the final purchase of their customers - the consumers decide.

A developing consumer country is pforming its spiritual needs outside material demand.

In turn, how to convert intangible spiritual needs into creative material demand (fashion products)? Relying solely on the wisdom of monomers (fabric enterprises or clothing brands) is hard to satisfy consumers who are rapidly mature in fashion appreciation.

From top to bottom, cross boundary integration in this industry has enabled every single member of the supply chain to grow and make it in the process.

Products are becoming more and more perfect, the price more and more favorable, and ultimately benefit the true downstream: consumers.