On The Profits Of Women'S Brand Underwear Stores

Lady brand Underwear Women's money is easy to earn. Ladies brand underwear, I believe many women have visited this shop. Women's brand underwear, boutiques, boutiques are even more numerous. If women's brand underwear is not able to earn money, will there be so many people who open these stores? But precisely because of this, the industry is more competitive, and it will be more difficult to be an invincible colleague.

Ladies' brand underwear, our investment round table's main character is A Hai. He can earn a fortune by running brand underwear store in a short period of more than a year.

Market survey confirms investment confidence

Ah Hai is a foreigner, and has always been a family member in Panyu. Because drivers have more than four thousand yuan of wages, coupled with frugal savings, have accumulated some money. Ah Hai said his wife worked in an underwear shop at that time, because the underwear shop worked long hours, and the children were not brought, so ah Hai started the idea of opening an underwear shop to let his wife take care of it. The way is ripe, but which grade of underwear to sell, which section of the road to open shop business is good? This can cost the Arab couple of two brains.

In order to determine the feasibility of opening a shop, ah Hai and his wife went to a similar shop survey. "Selling underwear of different brands, although less investment, more people buy, but the profit is very thin. The mid-range underwear market is also very large, but the problem is that there are too many underwear stores on the market now, and it is difficult to break out. Once, when we passed a high-end underwear brand store, we found that the underwear was expensive, but we bought a lot of people, and looked like white collar and well-dressed people. When I joined the women's brand underwear, I thought that those underwear profits would be very high, so that it would not be necessary for many people to buy them, and it would be enough to sell a few pieces a day. That's the idea of opening up a high-end brand underwear store that day. Ah Hai told reporters.

　 Half a year to recover all Investment

After making the decision, on the one hand, on the one hand, the company is in contact with the manufacturers, and on the other hand seeks the right berth. He first delineated the choice of the berth in the front-line shop in the prosperous commercial area.

"The rent of the first bunk is expensive, but it is worth it." Women's brand underwear to join, ah Hai said: this high-end brand underwear shop must be in the place where people with high spending power often visit, because "rich people" is their target consumer group, so the choice of shops in the high-end business circle is better.

In the end, he found a facade of a business district, with a monthly rent of more than five thousand yuan, and there was no brand underwear store in the same grade.

After a month's preparation, the underwear store was officially opened. The sales volume of franchised stores has been relatively stable, and the monthly turnover has been maintained at around 30 thousand yuan, and within half a year, he has basically recovered nearly 100 thousand yuan of investment. Now he also asked two girls to be waiters, and his wife was only responsible for paying the cashier.

Brand monopoly profits up to 200%

There are many underwear stores on the market now, but most of them are "miscellaneous brands". Women's brand underwear is joined, while the underwear of high-end brand takes underwear in an Hai store as an example. The price is generally between 300~500 yuan, but the profit margin keeps between 80% and 100%, some even up to 200%. These underwear consumers are generally between 25 and forty years old. They all have considerable purchasing power and sales can be guaranteed.

Reporters saw in the store, although they are all underwear, but there are hundreds of styles, including orthopaedic underwear, healthy underwear, sports underwear and so on. Customers can choose according to their needs and preferences, and how they can be accepted, and there are special people to help her try them on.

　 　 market potential

Now that women's economy is becoming more and more independent, they are willing to spend money to dress themselves, and even if they are not more expensive for outsiders, they will spend more money to dress themselves more comfortably and healthily. Moreover, underwear is a necessity for women, and the renewal time is not very long. Therefore, it has unlimited market potential.

Risk warning

The number of underwear stores is increasing, but the number of consumers is relatively fixed. The market is divided, and women's brand underwear is joined. The profits of investors in the stores will be affected. The first phase of the investment is high, and the capital turnover is not good. If the operation is not good at the beginning, a large amount of capital will be caught.