Quanzhou Shoes And Clothes Test Water New C2B Mode, Reverse Group Buying Into Climate

Group buying is usually initiated by businesses, and consumer groups are involved.

Have you ever thought that one day, consumers can organize themselves into groups in order to get cost-effective products according to their own demands?

Recently, a company in Jinjiang has completed a special group purchase order through shopping and sharing community mogujie.com: the company's original price 300 yuan casual shoes, finally completed the group purchase at 57% off price.

In fact, this group purchase is not included in the company's plan. Its peculiarity is that it is spontaneously organized by many consumers, and then it is negotiated by mogujie.com on behalf of the consumers and the company, so that consumers can buy this with a 57% off discount group.

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Reporters learned that this C2B mode is called "

In Quanzhou, a small number of enterprises have begun to test the new group buying mode.

Spontaneously organized by consumers

According to a set of data, as of the end of December 2011, the number of group buying websites in China had reached 1960, while the number of new group purchase websites was only 66 during the same period. In 2011, the total volume of group purchase pactions was as high as 21 billion 632 million yuan, which was 8.6 times the 2 billion 500 million yuan paction volume in 2010.

Data show that last year, group buying network "collective death" did not stop the rapid growth of group buying pactions, and the future need to change is the operation mode of group buying. Reverse group buying (also known as reverse group buying) is one of the new group buying models favored by the industry.

According to Hu Xiandong, founder of reverse group buying, the reverse e-commerce is relative to B2C (BusinesstoCustomer), which is initiated by businesses.

(CustomertoBusiness) mode, buyers publish group purchase information, invite partners through e-commerce platform, and finally aggregate a group of people with the same consumption needs to purchase the same goods, so that businesses can provide more benefits in small profits but quick turnover.

A few months ago, shopping and sharing community mogujie.com just launched a new function called "mushroom free group", that is, users choose their favorite merchandise initiative group purchase, sellers set group buying price and time, when group buying reaches a certain number, group buying is successful.

"The fundamental difference between reverse group buying and traditional group buying is that it is spontaneous by users, and the price is generated by bidding for multiple product providers, while the price of traditional group buying can only be determined by individual businesses."

Mr. Zhu, one of the group buying network practitioners in our city, said, at present, I think the league, mogujie.com and beautiful e-commerce platform can be said to be the most close to the reverse group buying link.

Can "vote" group shopping

Open Taobao Juhuasuan page, showing the "commodity group buying", "poly", "brand discount", "I think group" and so on, which correspond to the different needs of users. "I think group" is Taobao's specific practice of reverse e-commerce.

The reporter observed that the website showed hundreds of products to the user in the form of group buying. The top of the page was classified into clothing, fashion, shoes and bags, electrical appliances, food, mother and baby, home and so on. Each single item marked the original price, the expected discount, and how many people wanted to buy the information.

"Traditional group buying requires large sales forces to talk about businesses and talk about commodities and negotiation discounts. Taking the United States network as an example, the number of sales force reached 1000 in 2011."

Mr. Zhu said, relatively speaking, the reverse group buying business is more flexible, because the website only need to contact the target business, do not have to intervene in the process.

According to the introduction, in the traditional group buying network, the number of group purchases can reach the group only if they reach 5, and when the number of group purchases is very low, the enthusiasm of the business will be affected, because the bulk will not go, and goods or services must be provided.

And reverse group buying is set up by businesses to buy Group prices and the number of groups, which is conducive to mobilizing the enthusiasm of businessmen.

Below market price 50% - 80%

Focusing on reverse group buying is not only a business enterprise, but also a traditional shoe and clothing enterprise.

"Reverse group buying has slowed down the pressure of" guess "user psychology.

Mr Liu, who is the head of the business of a reverse group buying business, just looks at the true meaning of reverse group buying, which is a marketing mode guided by the individual's personality needs, which is more in line with the marketing trend.

"Last year, some men's and casual wear brands in Quanzhou were initially involved in reverse group buying, but now they are in the trial stage, and the overall sales volume is small."

Zhang Qingshan, general manager of Quanzhou collection star Agel Ecommerce Ltd, told reporters that the reverse group buying requires a large number of registered users, as well as businesses to upload the baby to support.

How to promote trading volume is a problem that the electricity providers have been thinking about.

"The abortion rate of group buying is also quite high due to the improper personalization and price.

Zhang Qingshan said that businesses who just started to participate in reverse group buying would often encounter a situation of low group rate and no buyers.

It is reported that the ratio of group buying of mushroom free group and initiative is only 1/80, and the number of group is not high.

Perhaps, some successful experience of reverse group buying abroad can be used for reference by local enterprises.

It is understood that in the UK, the Made.com reverse group buying website, which is popular among consumers, has its selling process: first, accept the design drawings, select the weird and feasible ones, put the design effect on the Internet for consumers to vote, the winning products are made into samples, and the order is received online after the shooting.

Statistics show that there is no factory, stock and storefront reverse group buying website. The selling price is 50% to 80% lower than the market price. Consumers can directly buy products from the factory without leaving home.