Louis Weedon LV Is Hard To Arouse The Interest Of The Rich Again.

China's billionaires are losing interest in the "popular" brands that are too many people, and pursue them instead.

Few people, such as Hermes, own luxury goods that highlight personal dignity.

This trend will be a major challenge for the famous brands who want to get a share of the fastest growing luxury market in the world.

 

China's rich are no longer blindly pursuing.

Louis Vuitton

China is currently the world's third largest personal luxury consumer market, with a market share of at least 160 billion yuan (US $25 billion). It is predicted that it will surpass Japan and the United States in the next three years, and the consumption of luxury goods will expand to 180 billion yuan (28 billion US dollars).

Shaun Rein, manager of China market research group, bluntly said: "real rich people and Millionaires don't want to buy Louis Weedon or Gucci because they are too common.

The rich get richer. They pursue something unique and self. "

Compared with 57 stores in Japan, Louis Weedon currently owns 38 stores in China, which has made his noble status pale.

"In China, Louis Weedon is now regarded as a brand that aunt or nanny can afford," said a retail consultant who declined to be identified.

 

 

China's rich are no longer blindly pursuing LV Louis Weedon

Louis Weedon told Reuters mail that the company is about to open a new store "brand new market pioneer image" in Hang Lung Plaza in Shanghai next month. The mail also said, "Hang Lung Plaza will establish the position of Louis Weedon's Chinese fashion vane."

LV is still the most popular brand in China. Recently, the online survey conducted by strategy analysis Digital Luxury Group has placed it in the top of consumers' brand.

But brands like Chanel and Hermes are catching up.

Recently, a survey by Bain consulting company shows that it is eager to possess.

The number of Chinese consumers has doubled and doubled. This is the third most desirable brand Chinese consumers want after GUCCI and Louis Weedon.

Business strategy analysis Monitor Group partner Torsten Stocker said, "luxury is rooted in the concept of dignity and exclusivity, that is, not everyone can own it. This is the fine spot where all brands need to be properly handled and always be careful."