Online Shopping Has Become The Main Force In Online Shopping Market.

On the afternoon of May 2nd, we were looking forward to consulting today's consumer survey report on China's online shopping in 2012. The report shows that the online shopping scale of 2011 has reached 809 billion yuan, accounting for 4.4% of the total retail sales of social goods in the whole country, the number of online shopping has reached 212 million, and the penetration of online shopping among netizens has increased to 41.5%.

Driven by traditional clothing manufacturers Electronic Commerce China's apparel online shopping continues to develop rapidly in 2011. Clothing online shopping The scale of the market reached 267 billion yuan, the year-on-year growth rate was 20.6 percentage points higher than the overall online shopping market.

　　 Online shopping market size exceeds 800 billion

　　 The size of online shopping market exceeds 800 billion, and the amount of shopping per capita has increased significantly.

China's online shopping continued to develop rapidly. In 2011, the amount of online shopping in China reached 809 billion yuan, an increase of 72.9% over 2010, accounting for 4.4% of the total retail sales of social goods in China. In 2011, 212 million users had at least one online shopping experience, accounting for 41.5% of the total number of Internet users.

from Online shopping market In terms of scale growth rate, the growth rate of Midwest cities is higher than that of Beijing, Shanghai, Guangzhou and eastern cities. From the perspective of growth factors, the contribution of average online shopping growth has exceeded the contribution of online shopping consumers to growth, and contributed more than 2/3 to online shopping growth.

　　 30 share of urban online shopping market

According to the amount of online shopping, in the 30 cities surveyed, the market share of Taobao network (micro-blog) in 2011 was 68.1%, of which Tmall (micro-blog) (Taobao mall) accounted for 14.2% of its market share as a separate website, and the market share of Jingdong Mall (micro-blog) and pat (including QQ mall) were 5.4% and 3.5% respectively. Compared with a year ago, the market share of Jingdong mall and van guest rose by 1.1 percentage points and 0.6 percentage points respectively.

Online shopping consumers in Beijing, Shanghai and Guangzhou have more shopping platforms, and Taobao's market share in Beijing, Shanghai and Guangzhou is significantly lower than that in other cities. The market share of Jingdong mall in Beijing, Shanghai and Shenzhen has increased rapidly, and the market share in the central and western cities has increased significantly compared with the previous year.

　　 Clothing online shopping outstanding performance

Clothing is the largest number of online purchases and purchases. In 2011, the size of China's apparel online shopping market was 267 billion yuan, with an annual growth rate of 93.5%, which is 20.6 percentage points higher than that of the overall online shopping market.

The sustained and rapid growth of the scale of clothing online shopping has benefited from the large-scale "touches" of the traditional brand clothing enterprises. They have opened flagship stores on the e-commerce platform represented by Tmall (Taobao mall), and have launched the whole network marketing on a number of B2C platforms on Jingdong mall, vip.com, fan V+ and so on, so that Chinese apparel online consumers can buy more clothing brands and styles at a lower price.

Among the 30 cities surveyed, Taobao's market share continued to dominate in the apparel online shopping market, which was 83.9%, the market share of van guest was 3.3%, and the market share of Pat and Jingdong mall was 3.2% and 2.9% respectively. Compared with last year, customers surpass patting as the second largest online shopping platform for clothing, and the market share of Jingdong mall has also improved significantly.

　 Online shopping is recognized by consumers.

When asked about the pleasure of online shopping and shopping, the proportion of online shopping is 32.5%, which is roughly the same as that of shopping (32.9%). However, the online shopping consumers' differentiation of online shopping satisfaction has been divided. Online shopping satisfaction has increased than the proportion of online shopping consumers with poor online shopping, which may be related to the soaring rate of online shopping complaints caused by group buying and other emerging shopping websites.