Yi Jianlian'S Future Is Expected To Belong To PEAK.

Xu Zhihua presented PEAK equipment to the bucks. Now the United States is full of Christmas festive. However, a battle for NBA resources, which is related to the fate of Quanzhou enterprises, is in full swing.

Following the December 16th "Anta rocket three swordsman" surfaced, 3 days later, another sports brand PEAK in Quanzhou could not wait to hold a exclusive press conference with the bucks.

At 10 a.m. on December 19, 2007, Milwaukee time, PEAK and the NBA bucks (Yi Jianlian's team) jointly held a press conference on the exclusive strategic cooperation between the two sides at the bradely center.

Xu Zhihua, general manager of PEAK group and Mr. Larry Harris, general manager of the Bucks general, announced that from the beginning of this season, the two sides will officially launch exclusive cooperation. PEAK has become the first Chinese sports brand to cooperate with NBA bucks.

PEAK products are coming to the US market next year. With Yi Jianlian's joining, the NBA Bucks' attention in China is rising day by day, and Chinese big enterprises have already been eager to win the battle.

And PEAK is undoubtedly at the top of the table.

It is understood that PEAK's cooperation with the bucks is 3 years. The cooperation includes sending Chinese players to the training of bucks, giving priority to signing the Bucks star, and organizing Chinese fans to go to the United States to watch the ball.

"Our cooperation agreement with the bucks is exclusive, that is, the Chinese sports brand that appears at the Bucks home can only be the PEAK family."

Hou Lidong, director of PEAK planning department, told reporters.

The Bucks have just been heard in the Chinese market. The industry believes that PEAK will not only lower the cost of the bucks at this time, but the 3 year exclusionary contract also effectively blocks the threat of competitors.

Under the agreement, PEAK has the right to give priority to signing the Bucks player, that is to say, Yi Jianlian is very likely to return to pick gate.

If Yi Jianlian can really speak for PEAK, PEAK will undoubtedly become the biggest winner.

According to Xu Zhihua, general manager of PEAK group, PEAK will strongly enter the US market next year, and will bring PEAK's Chinese brand sneakers into the US market through cooperation with the large sports chain stores in the United States.

Anta PEAK makes NBA "Chinese flavor" thicker. With the popularity of NBA in the Chinese market, NBA's huge business opportunities have become the focus of competition among PEAK, Lining and Anta. Recently, the competition between Anta and PEAK has been most intense.

At the end of last year, PEAK took the lead in signing Rockets star Battier. The marketing campaign launched around Battier was a great success.

It is understood that at present, the sales of Battier basketball shoes developed by PEAK have exceeded 4 million pairs, which is a miracle.

PEAK's success in the domestic sporting goods industry caused a great shock.

With the opportunity of listing, Anta successfully introduced rocket owner Alexander as a strategic investor this year and successfully landed in the NBA market.

After that, the contest between Anta and PEAK became more and more intense.

In October 18th, Anta signed a contract with Rockets star Francis, taking the first step in the NBA strategy.

The awakening of Anta also made pins uneasy. In November 6th, PEAK spent a lot of money to become a strategic partner of NBA China market, and launched a comprehensive cooperation with NBA.

2 days later, Anta signed the Rockets star Scola again. A month later, Anta rocket three swordsmen surfaced and officially launched the CBA Anta star training camp.

The cooperation between Chinese enterprises and NBA is also deep.

From the initial PEAK to enter the Rockets home advertising, have signed NBA stars; PEAK to become the official NBA market partner of China, Anta promoted the strategic partnership of the Rockets, and now both sides simultaneously introduce the United States NBA resources into the Chinese basketball industry.

Some commentaries say that this is not only a manifestation of the growth of sports goods enterprises and sports undertakings, but also to a large extent promote the development of China's basketball industry towards internationalization.