Underwear Has Become A Pillar Industry In Shantou &Nbsp, And Challenges Still Need To Be Faced In The New Situation.

The total output value of Shantou's textile and garment industry accounts for almost 40% of the total industrial output value of the whole city.

The most famous underwear area is Chaoyang district and Chaonan district. Shantou Chaoyang Chaonan two district is a famous underwear production base in the whole country. The underwear produced here accounts for 40% of the whole country and 80% of the household clothing. Underwear has become the pillar industry of the two districts.

Gu Rao Town, two British town, Xia Shan town and Chen Dian town have won the title of "China knitted underwear town", "China knitted famous town", "famous Chinese clothing town" and "famous Chinese underwear town".

In recent years, the two districts have given full play to the advantages of industrial clusters and talents, aiming at the market prospect, increasing investment and actively introducing advanced technology and equipment.

Now, the knitted underwear industry has developed from twisting, warp knitted fabric, computerized embroidery, washing and dyeing to finished products. The production chain has been fully integrated, the production capacity has been greatly increased, and the products are fashionable and of stable quality. They are well received by domestic and foreign markets and become the main production bases of knitted underwear and bra in the whole country.

The products are not only sold throughout the country, but also exported to more than 30 countries and regions, such as North America, Europe, Middle East and Southeast Asia.

In recent years, with the expansion of the scale of enterprises, many enterprises developed from the original family workshop are no longer satisfied with the past processing and OEM production, but are committed to cultivating their own brands.

At present, many small and medium-sized textile and garment enterprises in Shantou are facing a stage of pformation.

A good enterprise system can greatly enhance the efficiency of enterprise operation, so as to enhance competitiveness and expand in soft environment.

This has also become a topic for many enterprises to study and practice.

We should get rid of the traditional family management mode, integrate enterprises, restructure assets, and work in a more efficient way to face the challenges in the new situation.

While perfecting its own business, we should actively develop diversified industrial chain structure and form a production chain of raw materials to excipients, which will reduce production costs to a great extent, optimize the industrial structure, enhance the competitiveness of enterprises, and inject new vitality into the development of Shantou's textile and garment industry.

In the management system, more and more enterprises are aware of the advantages of human resource management.

On the basis of perfecting the reform of enterprise system, we should strengthen the edification of enterprise culture, with greater momentum, stronger vitality and stronger cohesiveness, and a more unified enterprise team to deal with the challenges under the new situation, cultivate and edify corporate culture and perfect the enterprise system.

In the design process, many enterprises gradually establish their own product development departments in the process of customer sampling, and gradually develop their own ability of innovation and design.

The unique embroidery technology clothing is also a major feature of Shantou. It combines traditional Chinese culture with western culture and integrates more fashion elements with the popularity of the world.

While increasing the high added value of the products, it also caters to the fashion trend of the world garment market, achieves accurate market positioning, produces exquisite new products, gradually integrates with foreign design departments at a faster speed, and achieves more interaction and initiative in order business, thus more actively grasping the profit and high added value of the products, thereby breaking away from the traditional OEM mode and leading the new round of "Chinese style" in the world fashion stage.

Underwear enterprises in the fierce competition in regional OEM, especially in the third world countries OEM, a single product is thin and large.

After completing the stage of enterprise capital accumulation, many enterprises have taken into consideration the route of product pformation, constantly trying to undertake the middle and high grade underwear OEM, improving the technical level of employees, improving the grades and routes of products, and striving to go wider and wider in the new situation.

Some underwear enterprises plan to integrate their domestic brands and improve their business and brand culture. This is also one of the ways to break through innovation in many traditional OEM enterprises.