Haining Leather City Opens "3D Virtual Fitting Mirror"

Recently, the "3D virtual fitting mirror" is located in Haining leather city. Customers can try on each item if they want to wave at the fitting glasses.

In the middle hall of the 3 floor of leather city in Haining, there are 2 electronic screens with one or more people.

I saw the model station gently changing before the display.

It turned out that the merchants of Haining leather city found that the number of customers visiting the leather city increased significantly in autumn and winter.

These two electronic screens are the "3D virtual fitting mirror" which has just been introduced by leather city. Now, the "fitting mirror" has already imported more than 20 leather garments, and customers can change clothes in one second.

Besides, for the like clothes, the virtual fitting room also provides the camera function, and when the "fitting room" is free, it can also play the promotional video of the manufacturer.

The introduction of this fitting mirror is a Hangzhou company called "Johnson digital".

Chen Liwei, vice president of the company, is from Taiwan. According to him, "3D virtual fitting room" is an application product developed based on Augmented Reality (AR) and somatosensory technology.

"Simply speaking, AR is the real environment and virtual objects in real-time stacked to the same picture or space exist simultaneously, in the 3D virtual fitting room screen, the model can try on all kinds of clothes, this is the reason.

In fact, this is one of the research hotspots of many famous universities and research institutes in recent years. With the technology of somatosensory, this "fitting room" can judge the instructions issued by the body through body movements.

According to Chen Liwei, Sen mobile digital has independent intellectual property rights in the "3D virtual fitting room" software. In terms of hardware, Sen chose to cooperate with Israel Primesense and Taiwan ASUS ASUS, the former is the leading manufacturer of global somatosensory technology chips, the latter is the world-famous computer brand, and has the world's first 3D induction professional camera.

Now, many clothing brands and pavilions have expressed interest in this "3D virtual fitting". Some of them are familiar with Hangzhou's women's clothing brand. Some of them have already moved this "fitting room" into their flagship store.

Sam mobile digital is also exploring new business models.

"We have locked two categories of" virtual fitting rooms "customers, one is high-end clothing brand customers, one is a large shopping center, and the business models adopted by these two types of customers are also different. The former is mainly selling machines, the latter mainly through follow-up services and maintenance to make profits.

In Chen Liwei's view, "there are many clothing brands in the shopping mall. Before entering the fitting room, we need to set up the 3D model first. This is a huge market." the modeling needs to be done by professionals, and the fees in the market are more standardized. So we hope to provide a fitting room for free, and follow the mode of modeling service fees to achieve sustainable cooperation with businesses. "