Seven Wolves To Raise Private Placement 1 Billion 800 Million Yuan To Optimize Marketing Network

"Channel is king" has always been clothing Enterprise marketing magic weapon. Seven wolves Today's announcement, the company intends to 34.27 yuan / share non-public offering not more than 53 million shares, raise funds not more than 1 billion 800 million yuan, all used to optimize the company. Marketing Network. Company stock resumed 8 days.

The announcement indicates that the total investment of the total investment project is about 2 billion 66 million. The amount of the fund-raising will be raised by the company itself. The construction period will be 30 months. After the completion of the project, the new business area will be 180 thousand square meters, with an annual sales of about 1 billion 400 million yuan, a net profit of 279 million yuan, an investment return rate of 13.49%, and a payback period of 6.95 years (excluding construction period).

Specifically, this will increase the sale of 1200 terminals, of which 360 are directly operated, including 60 flagship stores and 300 exclusive stores. From this point, the company's terminal will increase from 439 to 799, and the proportion of all terminal stores will increase from 12.28% to 16.73%. In addition, the company will also add 140 flagship stores and 700 stores.

For raise Investment The arrangement of the golden tilting shop, the seven wolves, said that the lower proportion of direct terminal units directly affects the control of the terminal. After the implementation of this project, the expansion of the proportion of direct operation is an important direction of the company's marketing network construction, and is conducive to the strategic spanformation of "wholesale" to "retail".

According to the analysis of the industry, with the growing maturity of consumers and escalation of consumption levels, the construction and optimization of sales network has become the focus of every garment enterprise. Seven wolves have raised funds to invest in marketing network optimization projects, which conform to the development trend of the industry and conform to the company's strategic layout. Through the establishment of flagship stores and franchised stores, it is advantageous to consolidate the existing multi-layer and multi-functional clothing sales terminal network and further expand the extension of the sales network of the company's products.

However, these people also pointed out that in recent years, the leisure men's clothing industry has a large number of enterprises, and the competition is fierce. At the same time, it has attracted many international brands with high popularity and rich brand and terminal operation experience. The competition pattern of clothing retail enterprises, especially the high-end leisure men's wear industry has entered a white hot stage. Once the seven wolves can not cope with the complex and fierce market competition in time and effectively, the rapid expansion of the company will face a severe test.