The 3 Biggest Mistakes In Internet Marketing Guided Sales

This article is to say that enterprises are easy to find problems, and it is easy to use one word to clarify their own problems. problem It is a complex question.

For example, it seems that the sales staff is not enough. Do you need to add another salesperson? You actually know the answer, but instead of recalling why you think so, you will start calculating each. Sale How many people can produce? Order How much does it cost, then how many of you five salespeople do on average and how long they need to train? Finally, this difficult question becomes your main problem. original intention For the time being.

Or, you find your purchase rate is not high, but users like it, so you start thinking, should increase my selling price, or make more sales? Then you will think again, uh, I am currently selling 500 yuan, the website has 50 thousand people to visit, one month to sell 100, then if I increase to 700 yuan, then the cost will change, these are all necessary problems, the devil is hiding in the details, but the angels do not necessarily hide in the details, angel has already stood in front of you -- {page_break}

Recently, there is a new book called iSale. This woman writer is a master of e-commerce. She wrote three mistakes in sales strategy. I feel very direct and benefit a lot.

Error 1. Copywriting likes to publicize how wonderful we are, but ignores consumers: marketing is to persuade consumers in a short time, because time is too short, and marketing is all about ghosts and people, so we are all emphasizing the benefits of our products, instead of a little "you". The author said, "the clothes in our house are very washable", and to "you" will buy a very washable clothes. From this point of view, your whole design and the whole publicity will be very different. The word "engagement" in English is not enough, and it needs to be linked up. Only when we are changed to you, can we really try to hook up the other party.

Error two, the reason why consumers buy it is different from that of marketers. This is the biggest myth that all businesses encounter. Generally, marketers are busy challenging higher figures, and spend all their efforts on improving sales figures. Once they are finally promoted, they will feel relieved and start a party first, and then raise the next step. Very few people will really make the market. Why do people buy it? Is it really the result of our marketing operation? Recently, we began to do such operations for customers through Facebook, and we found that every consumer's reason was different from that of the owner. In particular, what I have just said is that I emphasize my own advantages. The author says that most consumers do not have to buy things better for their lives. The situation of consumers buying things is often not such an assessment of the details. Businesses should ask themselves if sales will improve. Is it really because consumers understand your propaganda? Or is it just because of your recent advertisements in the off-season that remind them of the existence of such things? If you can avoid such misunderstandings, they will help speed up the standards next year, and the performance will not be unstable, and marketing will be more powerful.

Error three, consumers already know that your product is excellent, but you can not immediately know where to buy it. Many consumers read marketing propaganda, they are very impressed, very motivated, and very FU! And even though you advertised, they really mentioned where they could go to buy, but consumers were "not long eyed". The author thinks that how to buy it should stand in the same position with other publicity copywriters. Don't forget to emphasize where to buy because of busy propaganda. We say that the shopping cart page may be the most important part of the entire website, because the process of buying is more obstructed. From the first page, we need to fill out the data to the last page. There may be a lot of variables. Consumers have to think about where to buy, so that the conversion rate will drop significantly. They should not think about it. After reading the promotion copy, they immediately know where to buy, and how to get publicity.

We say, a beginning. brand Busy with things, but a mature brand, a team of accumulated wisdom, should reduce things, make things easier, let real problems emerge, symptomatic solutions. Recently, we discussed with our business customers and did not emphasize what ideas we could bring to meet the needs of the other side. Before we heard the demand, the first thing we discussed was asking: what is your biggest problem now?

If the other party asks again, we will try to go up again to see the source of the demand.

We find that we can ask this question again, we can listen to a demand once again, explain the solution, sometimes "jump tone", sometimes cross boundary, very direct solution! The other side will also be satisfied with our creative plan.