"The Sense Of Belonging" Should Be Included In The Brand.
"
AI Deng Bao
British fashion is also low carbon, this release product design, designers are more concerned about selection.
Low carbon and pollution-free fabrics
Environmental protection fabric dyeing technology, environmental protection technology in the field of fashion.
In March 26th, Mr. Tian Qiming, chairman of the company, said to me, "TOLONDON" 2011/12 autumn winter China was released on the "China Fashion Week".
Casual men's wear
The trend of fashion is the ninth consecutive years that AI dendeng has released the leisure men's clothing on the international top costume event.
This "TOLONDON" is another innovation made by AI Deng Bao for the promotion of brand fashion elements.
"Originating from classics and recreating classics are influenced by innovative attitudes."
Tian Qiming said, "Ai Deng Bao focuses on shaping the distinctive temperament of the times for the man in the city, and leads the style in the fashion of coming and going."
It is understood that at present, the company has more than 1500 brand stores in mainland China, and set up 4 commodity design centers in London, Hongkong, Shanghai and Fujian.
Tian Qiming believes that the significance of the success of the brand is that the brand must have its own sense of belonging. This sense of belonging should have its own brand style, but do not blindly follow the trend. Secondly, the brand needs to be well designed, but these designs do not make people feel designed.
It has gone through 20 years in China.
In 2000, the brand was launched by the brand of the international brand. The same year, the first Chinese brand of the brand was opened in Fujian.
In March 2003, AI Dun Bao started the top costume event in China.
China International Fashion Week
The fashion trend of men's clothing was released, and the designers of "ten top designers in China", such as Ceng Fengfei, Chen Wen, Liu Yong and so on, made product development.
In 2011, as an important year of the escalation of the brand, the brand is closely related to the brand upgrading strategy formulated at the beginning of the year, and systematically promotes channel upgrading, image promotion and upgrading, product upgrading, etc., and has received the attention and recognition of the industry and the market.
"The future development of the brand is hoping to represent a Chinese spirit and lead the mainstream culture and fashion."
Tian Qi Ming said.
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