2011 Clothing Ushered In Gold Growth Period Domestic Demand Or Continued Efforts

According to the data released by the Ministry of Commerce, in January this year, 3000 key retail enterprises monitored by the Ministry of Commerce achieved 26.6% sales growth over the same period last year. Among them, sales of clothing, shoes and hats increased by 37.2% and 33.2% compared to the same period last year. The growth rate was 18.2 and 13.4 percentage points faster than that in December last year.

The industry generally believes that in 2011 Clothing domestic demand It will continue to be a powerful driving force for the development of the industry. In the next ten years, China's clothing consumption will usher in a golden period of growth.

Chen Dapeng, executive vice president of China Apparel Association, pointed out that in recent years, the domestic demand market has outperformed the export market and become a driving force. China garment industry The biggest driving force for development. In the future, the huge domestic market will be the main battleground for the competition of clothing brand enterprises.

In addition, a report of the China clothing association also pointed out that expanding domestic demand and stimulating consumption is one of the core themes of China's economic policy in 2011. Under this premise, domestic demand is bound to maintain a steady growth trend. At the same time, the domestic garment mature market is revitalized and the emerging market is growing rapidly. In 2011, it will be a year of steady and rapid growth of domestic demand for clothing. Rural urbanization, urbanization, big developers to increase the intensity of the development of the three or four tier cities, the rapid increase of network coverage, speed up the dissemination of new lifestyles, will catalyze the city. Clothing consumption In depth development.

Zhou Haijiang, President of the red bean group, one of the representatives of men's wear enterprises in China, said that for enterprises, the biggest opportunity for 2011 is the expansion of domestic demand. In recent ten years, China's economic and economic development is very fast. The State encourages domestic demand, which will bring many opportunities for enterprises, and enterprises must seize it.

In fact, from the economic data during the "11th Five-Year" period, the domestic demand for clothing has maintained a relatively fast growth rate. 国家统计局发布的数据显示，过去的5年，国内服装类消费每年都保持了20%以上的同比增长，增速均明显高于当年社会消费品零售总额增速——2006年，我国社会消费品零售总额同比增长13.7%，其中，限额以上批发和零售业服装类商品零售额增长20.0%，增速高于平均水平6.3个百分点;2007年，全国社会消费品零售总额同比增长16.8%，其中，限额以上批发和零售业服装类商品零售额增长28.7%,增速高于平均水平11.9个百分点;2008年，全国社会消费品零售总额同比增长21.6%，其中，限额以上批发和零售业服装类商品零售额增长25.9%,增速高于平均水平4.3个百分点;2009年，全国社会消费品零售总额同比增长15.5%，其中，限额以上批发和零售业服装类商品零售额增长20.8%，高于平均增速5.3个百分点;2010年，全国社会消费品零售总额同比增长18.4%，其中，限额以上批发和零售业服装类商品零售 The total growth rate is 24.8%, which is 6.4 percentage points higher than the average growth rate.