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Merchants Rush To Promote New Year'S "First Pot Of Gold"

2011/1/3 16:12:00 90

Sales Promotion In Consumer Market

New year's day, new year's Day! Yesterday, the consumer market in Rongcheng was unusually hot. Many businessmen dug up the "first pot of gold" in 2011. Yesterday, reporters visited various supermarkets, stores and household appliances markets in Rongcheng.


Supermarkets: adequate supply, "

Promotion card

"


In the Xinhua capital supermarket, all kinds of products are under the banner of "holiday promotion": the Yili nutritional milk with a retail price of about 50 yuan / box is priced at 46.8 yuan / box for new year's day, and 400ml Head and Shoulders silk Silky Shampoo for promotion price of 36.8 yuan / bottle. The price is 40 yuan and left right before promotion.


"Even rice, oil and salt can be" group ". This year's new year's day will not only buy large customers, but also ordinary consumers can enjoy group buying.

Yonghui supermarket procurement department responsible person introduced, new year's Day supermarkets to promote sales, is hoping to attract more consumers.


It is reported that in order to prepare for the festival market, the major supermarkets in Fuzhou began preparations for the supply of goods one or two months ago and increased their inventories.

At WAL-MART Sam's member store, the head of the supermarket said that this new year's Day is only a small shopping peak, and the peak of Spring Festival shopping will have to wait for about half a month.

"This year, the food industry is still affected by rising prices, and some of the festival foods will increase."


Department stores: buying new clothes and clothing ahead of time

commodity

Very popular


During New Year's day, costumes,

Household products

The discount is very strong.


According to the industry sources of Tianhong Department store, according to the preliminary estimate, the market will increase by 30% at least two days before the new year's holiday, and the turnover will increase by 20% over the same period last year.


Appliance store: new golden week product sales hot


Although there are different ways of promoting sales of major household appliances stores, the same is true of the hot sales.

In Gome, Suning, Yongle and other major household appliance stores, sales of color TV, refrigerators and other special areas are unusually hot.


The head of Gome told reporters that during the new year's day, sales activities in the stores were substantially reduced. "There are quite a few groups at the end of the year to get married and move to new houses before the Spring Festival.

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