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Introduction Of Hongxing Erke ERKE Brand

2010/6/30 17:04:00 73

The group's main business is professional research, design, production and sale of sporting goods of the group's brand "ERKE" and "Hongxing Erke". Hongxing Erke products include sports shoes, sportswear and sports related products suitable for all kinds of sports activities, including sports bags, sports caps, professional balls, professional racket, sports protective devices and so on.

The group has two global brands, Hongxing Erke and ERKE, which include sports, casual footwear and a wide range of brand accessories.

In November 2005, Hongxing Erke was successfully listed in Singapore and became the first Chinese sports brand to be listed overseas.

Hongxing Erke group is composed of Fujian Hongxing Erke sporting goods Co., Ltd. and Quanzhou Hongrong Light Industry Co., Ltd., Hongxing Erke (Xiamen) Investment Co., Ltd., Bvlgari (Xiamen) sportswear Co., Ltd.

Fujian

Erke

Sporting Goods Co., Ltd. was established in June 2000 with a registered capital of 50 million US dollars. The production plant is located in the Jiangnan Torch Industrial Area of Licheng District, Quanzhou City, Fujian province. It has a modern standard factory building with an area of more than 20000 square meters. It introduces the most advanced production equipment from Italy, Taiwan and other regions, and has 8 fast production lines, forming an annual production capacity of about 8000000 pairs.

At the same time, under the protection of the scientific and efficient production and management mechanism, the company passed the double certification of ISO9002 international product and quality system in 2000, and passed the Walmart (WAL-MART) partner certification with excellent quality.

Quanzhou Hong Rong Light Industry Co., Ltd. was established in April 2003 with a registered capital of 400 million yuan. The company is located in Jiangnan high tech electronic information industrial park, Licheng District, Quanzhou. It occupies about 100 mu. In June 2005, it was officially completed and put into operation. It has 24 fast production lines, and has an annual production capacity of 17 million pairs. It is a large-scale comprehensive sports product base which integrates sports products development, production and marketing.

Erke

The group has over 8000 skilled technicians and more than 1500 high-quality managers.

The company adopts president responsibility system, the president is responsible to the board of directors, the company's departments are complete, the management process is scientific, and the system is rigorous.

In terms of product development, the group has a team that has the ability to create, design, research and develop sporting goods, and master advanced technology and information to develop various sporting goods. At present, the group has developed more than 1000 new products every year.

Under the protection of the scientific and efficient production and management mechanism, Hongxing Erke group passed the ISO9001:2000 international quality system certification in 2000.

At the end of 2003, it was awarded the honorary title of "national inspection free product" issued by the State Administration of quality supervision, inspection and quarantine. In September 2005, it was awarded the honorary title of "China famous brand" by the famous brand Committee of China.

At the same time, the group was awarded the "famous brand of Fujian province" by the Fujian provincial famous brand evaluation committee. It was awarded the "Fujian famous brand product" issued by the Fujian provincial government. It is the honorary title of "the chairman of the footwear industry association of Fujian province" and the "provincial enterprise technology center" and the member of the SATRA international technology center of the UK.

Another brand named "Hongxing Wordenka" was listed on the Korean stock exchange (KOSDAQ) in May 29, 2009.